The Oscars and the Power of Display Advertising
Picture this: You're watching one of your favorite television shows when a guest star appears on screen. You know you've seen her somewhere before, but you can't place her face.
What do you do? …
Category: Performance Display
What is Header Bidding?
The display advertising space is constantly evolving, and the bidding process is no different. So let’s discuss the use of header bidding. Also known as advance bidding or pre-bidding, this practice is gaining…
Native Advertising
Native Advertising may be the next great evolution in marketing. An extension of the concept behind product placement, native advertising takes your ads and puts them directly within the content available to…
Why You Should Implement Video in Your Digital Media Marketing Mix in 2017
Due to the trend of “cord-cutting” there’s been a shift among consumers in recent years from traditional TV viewing to online video and connected TV, making it vital for advertisers to have an online video presence.…
Five Tips for More Effective Display Creative
Display ads are tricky. They aren’t served up via search engines to users who may be looking for something specific. Instead, these banners appear on websites far and wide. Whether in, above, below or sometimes…
4 Steps to Remarketing Success
At the core of any business is audience conversion. No business owner likes to see consumers failing to make purchases after visiting his or her website, but it’s a fact of ecommerce life. This makes remarketing…