Native Advertising
Native Advertising may be the next great evolution in marketing. An extension of the concept behind product placement, native advertising takes your ads and puts them directly within the content available to…
Category: Performance Display
Why You Should Implement Video in Your Digital Media Marketing Mix in 2017
Due to the trend of “cord-cutting” there’s been a shift among consumers in recent years from traditional TV viewing to online video and connected TV, making it vital for advertisers to have an online video presence.…
Five Tips for More Effective Display Creative
Display ads are tricky. They aren’t served up via search engines to users who may be looking for something specific. Instead, these banners appear on websites far and wide. Whether in, above, below or sometimes…
4 Steps to Remarketing Success
At the core of any business is audience conversion. No business owner likes to see consumers failing to make purchases after visiting his or her website, but it’s a fact of ecommerce life. This makes remarketing…
SteelHouse Puts More Creative Control in Advertisers’ Hands
Designing and establishing online ads is certainly a huge investment for any business. Unfortunately, a lot of ads get ignored. Part of this problem is the abundance of ads available. Some ads are bound to get buried…
Is Programmatic Taking Over the Digital Space?
Programmatic buying has been around for more than ten years. But it has become a big buzzword in the digital space within the last five years. This term encompasses a range of technologies that have automated the…