Category: Retail Media

Kroger PMP 101: Everything You Need to Know About Kroger’s Private Marketplace

Kroger PMP 101: Everything You Need to Know About Kroger’s Private Marketplace

In the twelve months since we first dove into the first-party data-fueled benefits advertising with Kroger Precision Marketing—Kroger’s internal media company—offers brands, the folks behind-the-scenes haven’t once stepped on the brakes. Kroger, the largest grocery retailer in the US, formally announced their plans to double their digital sales by the end of 2023 back in […]

What is Gopuff Advertising?

What is Gopuff Advertising?

Gopuff is the newest e-commerce company to join companies like Target, Groupon, and Petco to leverage CitrusAd’s retail media technology. Since their partnership, Business Insider has reported that Gopuff is slowly building a $1 billion advertising empire, competing against giants like Instacart.   Let’s take a look at what Gopuff advertising could do for your company.  […]