Category: Retail Media

Peeling Back the Power of Retail Media: Q&A with CitrusAd

by Shannon Mullery | Jul 7, 2021 | Retail Media

If someone says the word “retail,” what is the next word that comes to your mind? If asked this question even a year ago, I might have thought of retail value, retail price, or—if the week had been especially long and…

Instacart Ads: Everything You Need to Know

by Tara Johnson | Jun 17, 2021 | Retail Media

Kroger Precision Marketing Satisfies Advertisers’ Hunger for Targetable Audiences

by Shannon Mullery | Jun 14, 2021 | Retail Media

The “rise of retail media” continues to make headlines in 2021, due in part to amplified interest driven by COVID-related buying habit shifts. As shoppers increasingly turned to the internet this past year to …