Category: Retail Media

How to Create Better Instacart Ad Campaigns [2024 Update]

How to Create Better Instacart Ad Campaigns [2024 Update]

Not long ago, online grocery was seen as the final frontier of the ecommerce industry. Today, grocery stands as one of the fastest-growing segments in ecommerce. Increased consumer demand, advances in same-day shipping, and grocery delivery marketplaces like Instacart have transformed how people shop. The food and beverage retail sector is projected to exceed the […]

Sam’s Club Member Access Platform (MAP) Guide for Advertisers

Sam’s Club Member Access Platform (MAP) Guide for Advertisers

As the cost of groceries and other goods continues to climb, shoppers are increasingly looking for reliable ways to save money. The everyday value offered by member-based warehouse clubs like Sam’s Club have made them a consistently popular choice for consumers, with today’s economic climate making them an even more important space for advertisers to […]

The New In-House Kroger Advertising Platform is Now Live

The New In-House Kroger Advertising Platform is Now Live

When it comes to grocery shopping giants in the United States, one name stands out above the rest – Kroger. Kroger has not only become the largest grocery retailer in the country but has also been a pioneer in revolutionizing the shopping experience over the years. The growing chain has seen 96% of sales captured […]

Cooler Screens: What Is It Other Than Cool and Why It’s Here To Stay

Cooler Screens: What Is It Other Than Cool and Why It’s Here To Stay

The retail landscape is changing, technology is evolving, and consumers’ expectations are higher than ever before. Cooler Screens, a company dedicated to transforming retail surfaces into digital IoT-enabled smart screens, is on the forefront of innovation in the brick-and-mortar space. Their cooler screen doors can be found in freezer and refrigerator aisles in 700+ national […]

Kroger PMP 101: Everything You Need to Know About Kroger’s Private Marketplace

Kroger PMP 101: Everything You Need to Know About Kroger’s Private Marketplace

In the twelve months since we first dove into the first-party data-fueled benefits advertising with Kroger Precision Marketing—Kroger’s internal media company—offers brands, the folks behind-the-scenes haven’t once stepped on the brakes. Kroger, the largest grocery retailer in the US, formally announced their plans to double their digital sales by the end of 2023 back in […]