by Emily Sullivan | Oct 14, 2022 | Retail Media
Grocery Shop 2022, an annual conference that covers the evolution of grocery retailers, was bigger and better than ever this year. Over 4,000 leaders in the retail media industry, including partners and vendors, took over Mandela Bay in Las Vegas for four days of educational sessions, workshops, and networking events. The brightest minds in the […]
by Emily Sullivan | Oct 3, 2022 | Retail Media
The retail landscape is changing, technology is evolving, and consumers’ expectations are higher than ever before. Cooler Screens, a company dedicated to transforming retail surfaces into digital IoT-enabled smart screens, is on the forefront of innovation in the brick-and-mortar space. Their cooler screen doors can be found in freezer and refrigerator aisles in 700+ national […]
by Shannon Mullery | Aug 8, 2022 | Retail Media
In the twelve months since we first dove into the first-party data-fueled benefits advertising with Kroger Precision Marketing—Kroger’s internal media company—offers brands, the folks behind-the-scenes haven’t once stepped on the brakes. Kroger, the largest grocery retailer in the US, formally announced their plans to double their digital sales by the end of 2023 back in […]
by Emily Sullivan | Aug 3, 2022 | Retail Media
The retail media landscape is full of advertising platforms, ad placement types, and marketing opportunities for brands—but this can get overwhelming to those who are new or unfamiliar with the space. How do brands even get on digital or in-store shelves in the first place? In this article, we’ll bring it back to the basics […]
by Emily Sullivan | Jun 30, 2022 | Retail Media
Retail media – advertising across a retailer’s website, app, and store ecosystem – has taken the world by storm in recent years. In fact, U.S. Retail Media Networks are anticipated to exceed $52 billion in ad sales by 2023 according to a recent eMarketer report. By now, we know it’s critical to have a solid […]
by Emily Sullivan | Apr 7, 2022 | Retail Media
After years of Zoom meetings, virtual happy hours, and online events, this year’s Shoptalk gathered more than 10,000 retail changemakers LIVE in Las Vegas. The event was held from March 27-30, 2022 at Mandalay Bay for the industry’s biggest reunion yet. Shoptalk 2022 was bigger and better than ever and attendees heard from some of […]