What is Gopuff Advertising?
Gopuff is the newest e-commerce company to join companies like Target, Groupon, and Petco to leverage CitrusAd’s retail media technology. Since their partnership, Business Insider has reported that Gopuff…
Category: Retail Media
Peeling Back the Power of Retail Media: Q&A with CitrusAd
If someone says the word “retail,” what is the next word that comes to your mind? If asked this question even a year ago, I might have thought of retail value, retail price, or—if the week had been especially long and…
Instacart Ads: Everything You Need to Know
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Kroger Precision Marketing Satisfies Advertisers’ Hunger for Targetable Audiences
The “rise of retail media” continues to make headlines in 2021, due in part to amplified interest driven by COVID-related buying habit shifts. As shoppers increasingly turned to the internet this past year to …