Category: Retail Media

Cooler Screens: What Is It Other Than Cool and Why It’s Here To Stay

Cooler Screens: What Is It Other Than Cool and Why It’s Here To Stay

The retail landscape is changing, technology is evolving, and consumers’ expectations are higher than ever before. Cooler Screens, a company dedicated to transforming retail surfaces into digital IoT-enabled smart screens, is on the forefront of innovation in the brick-and-mortar space. Their cooler screen doors can be found in freezer and refrigerator aisles in 700+ national […]

Kroger PMP 101: Everything You Need to Know About Kroger’s Private Marketplace

Kroger PMP 101: Everything You Need to Know About Kroger’s Private Marketplace

In the twelve months since we first dove into the first-party data-fueled benefits advertising with Kroger Precision Marketing—Kroger’s internal media company—offers brands, the folks behind-the-scenes haven’t once stepped on the brakes. Kroger, the largest grocery retailer in the US, formally announced their plans to double their digital sales by the end of 2023 back in […]