In the twelve months since we first dove into the first-party data-fueled benefits advertising with Kroger Precision Marketing—Kroger’s internal media company—offers brands, the folks behind-the-scenes haven’t once stepped on the brakes. Kroger, the largest grocery retailer in the US, formally announced their plans to double their digital sales by the end of 2023 back in […]
![Getting Ghosted by Retail Buyers? [Here’s How to Get Your Products on the Shelf]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwOCUyRkJsb2ctQmFubmVyLUltYWdlLVRlbXBsYXRlLTEtMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
The retail media landscape is full of advertising platforms, ad placement types, and marketing opportunities for brands—but this can get overwhelming to those who are new or unfamiliar with the space. How do brands even get on digital or in-store shelves in the first place? In this article, we’ll bring it back to the basics […]
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Retail media – advertising across a retailer’s website, app, and store ecosystem – has taken the world by storm in recent years. In fact, U.S. Retail Media Networks are anticipated to exceed $52 billion in ad sales by 2023 according to a recent eMarketer report. By now, we know it’s critical to have a solid […]
![Retail’s Biggest Event Returned to Las Vegas [Shoptalk 2022 Recap + Tinuiti Hot Takes]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY1OSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjU5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNCUyRlNjcmVlbnNob3QtMzYtMTA4MHg2NTkucG5nIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjU5IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
After years of Zoom meetings, virtual happy hours, and online events, this year’s Shoptalk gathered more than 10,000 retail changemakers LIVE in Las Vegas. The event was held from March 27-30, 2022 at Mandalay Bay for the industry’s biggest reunion yet. Shoptalk 2022 was bigger and better than ever and attendees heard from some of […]
Gopuff is the newest e-commerce company to join companies like Target, Groupon, and Petco to leverage CitrusAd’s retail media technology. Since their partnership, Business Insider has reported that Gopuff is slowly building a $1 billion advertising empire, competing against giants like Instacart. Let’s take a look at what Gopuff advertising could do for your company. […]
If someone says the word “retail,” what is the next word that comes to your mind? If asked this question even a year ago, I might have thought of retail value, retail price, or—if the week had been especially long and stressful—perhaps even retail therapy. But today, like so many of us immersed in the […]