Category: Retail Media
Kroger Precision Marketing Satisfies Advertisers’ Hunger for Targetable Audiences
The “rise of retail media” continues to make headlines in 2021, due in part to amplified interest driven by COVID-related buying habit shifts. As shoppers increasingly turned to the internet this past year to purchase everything from Apple iPhones to Sunkist oranges, the need to stand out on virtual shelves became more pressing than ever […]