Gopuff is the newest e-commerce company to join companies like Target, Groupon, and Petco to leverage CitrusAd’s retail media technology. Since their partnership, Business Insider has reported that Gopuff is slowly building a $1 billion advertising empire, competing against giants like Instacart. Let’s take a look at what Gopuff advertising could do for your company. […]
If someone says the word “retail,” what is the next word that comes to your mind? If asked this question even a year ago, I might have thought of retail value, retail price, or—if the week had been especially long and stressful—perhaps even retail therapy. But today, like so many of us immersed in the […]
The “rise of retail media” continues to make headlines in 2021, due in part to amplified interest driven by COVID-related buying habit shifts. As shoppers increasingly turned to the internet this past year to purchase everything from Apple iPhones to Sunkist oranges, the need to stand out on virtual shelves became more pressing than ever […]