Category: SEO

SEO vs. SEM: How They’re Different (Why You Need Both to Succeed)

SEO vs. SEM: How They’re Different (Why You Need Both to Succeed)

Spoiler alert: SEO (search engine optimization) and SEM (search engine marketing) are two critical pieces of a successful digital marketing strategy.  Some people tend to use the words interchangeably, but it’s important to know the difference between the two in order to make the most of both organic and paid search.  Here’s what we’ll cover […]

Google Rolls Out Organic ‘Popular Products’ Listings In Mobile SERPS

Google Rolls Out Organic ‘Popular Products’ Listings In Mobile SERPS

Google has announced a new feature that is now live within organic mobile search results for retail and product-related searches. Similar to shopping ads, the new ‘Popular Products’ section highlights various products when doing category and product-related searches, such as ‘denim jackets’ and ‘Converse Chuck Taylors.’ This section includes a product grid of six products […]

How Rich Snippets Can Boost Your Website’s Organic Visibility

How Rich Snippets Can Boost Your Website’s Organic Visibility

Remember when search engines only displayed text titles, descriptions, and URLs for your search results? Search engines evolve with the way people search for information, which is why there’s been a lot of changes in search results over the years. Nowadays, search results show us images, sponsored results, similar questions, videos, sitelink extensions, local packs, […]

How To Find The Best Long Tail Keywords For Ads

How To Find The Best Long Tail Keywords For Ads

Understanding which long tail keywords your target audience is using is critical for search engine marketing success in addition to improving your on-page ecommerce SEO. As paid placements for higher volume, short tail keywords have become more competitive over the years, it has become vital to get strategic around lower volume, long tail keywords that can […]

The Ultimate Ecommerce SEO Checklist for Brands

The Ultimate Ecommerce SEO Checklist for Brands

Let’s face it: most ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the SERP. It’s safe to say that if your brand’s product and category pages aren’t on the first page for your main keywords, then you miss out on a ton of […]

Weighting Keyword Quality Score Components

Weighting Keyword Quality Score Components

If you want to compete more effectively in Google AdWords auctions, you might want to take a closer look at your quality score. This numeric evaluation describes the effectiveness of your advertisement and can have a significant impact on the ROI (return-on-investment) of your advertising campaign. However, it’s important to note that each element of […]

[From The Experts]
[From The Experts]