Google has officially begun rolling out its 2020 Core Algorithm Update, a broad update to their search engine algorithm that will make an extensive impact across search for many industries. Here’s everything you need to know about the new update, how it may impact your business and some tips from our experts on how you […]
It’s been just over one month since COVID-19 effectively canceled the first half of 2020 – though most would argue it feels more like years. There’s no better time than now to start thinking about your business’s post-COVID-19 recovery plan. It’s time to take what you’ve been tinkering with and kick it up a notch. […]
Spoiler alert: SEO (search engine optimization) and SEM (search engine marketing) are two critical pieces of a successful digital marketing strategy. Some people tend to use the words interchangeably, but it’s important to know the difference between the two in order to make the most of both organic and paid search. Here’s what we’ll cover […]
Google has announced a new feature that is now live within organic mobile search results for retail and product-related searches. Similar to shopping ads, the new ‘Popular Products’ section highlights various products when doing category and product-related searches, such as ‘denim jackets’ and ‘Converse Chuck Taylors.’ This section includes a product grid of six products […]
Remember when search engines only displayed text titles, descriptions, and URLs for your search results? Search engines evolve with the way people search for information, which is why there’s been a lot of changes in search results over the years. Nowadays, search results show us images, sponsored results, similar questions, videos, sitelink extensions, local packs, […]
Understanding which long tail keywords your target audience is using is critical for search engine marketing success in addition to improving your on-page ecommerce SEO. As paid placements for higher volume, short tail keywords have become more competitive over the years, it has become vital to get strategic around lower volume, long tail keywords that can […]