Category: SEO

AI for SEO: Opportunities & Limitations for Marketers [2023]

AI for SEO: Opportunities & Limitations for Marketers [2023]

Artificial Intelligence (AI) is one of the hottest topics in marketing right now, especially for the SEO industry. Although AI has been available for years, the velocity of tools being created, and the hype associated with them, has reached a blistering peak. Naturally, marketers are starting to ask a few questions. What’s real? What’s possible? […]

Google PageRank: What It Is & How the Algorithm Works

Google PageRank: What It Is & How the Algorithm Works

Search engine optimization (SEO) is fraught with niche terminology and complex concepts. One such concept that’s been subject to much hullabaloo for no less than 20 years is Google’s PageRank algorithm. Even if you’re not quite sure what PageRank means, you’re likely familiar with how many digital marketers are quite concerned with it. There’s a […]

What Is Schema Markup [and Why Is It Important For SEO]

What Is Schema Markup [and Why Is It Important For SEO]

If you’re looking for a way to drive more visitors via search, schema markup can help your website get more clicks from visibility. In this article, we’ll cover the basics of schema markup and why it matters for SEO.   What is schema markup?   Schema markup is code (also called semantic vocabulary or microdata) […]

Google’s 2020 Core Algorithm Update: What You Need to Know

Google’s 2020 Core Algorithm Update: What You Need to Know

Google has officially begun rolling out its 2020 Core Algorithm Update, a broad update to their search engine algorithm that will make an extensive impact across search for many industries. Here’s everything you need to know about the new update, how it may impact your business and some tips from our experts on how you […]