A profitable business strives to understand the intricacies of its audience. One fantastic method for doing this is engaging in audience segmentation. Audience segmentation is organizing your target population…
Have you noticed the change lately with how Google filters local search results? It appears that Google has been filtering business listings that show up in search results with more force. People took notice of…
In the world of e-commerce, it is not uncommon for sites to grow to hundreds of thousands, and even a million-plus pages. As your site scales up in size, there are some implications to your search engine optimization…
If you’ve ever worked on an SEO campaign or managed a website, you’ve heard the phrase “content is king.”
While the statement is a cliché, it’s not wrong.
SEOs have been urging, with Google’s encouragement,…
Google Search Console, previously Google Webmaster Tools, is a free tool that allows webmasters to access a large amount of information about how Google understands your website and tracks key site performance…
Visual search is an up-and-coming tool that’s set to make dramatic changes in the way people shop, search and gain information online. We have already witnessed the progression of voice search tools, and…