Hey Siri…What’s PASO stand for? It stands for Personal Assistant Search Optimization, and you don’t need Siri, Alexa, or Google Home to explain to you why this new form of search optimization can help your CTR and business. Read on to learn what this means for your SEO campaigns, how it affects you, and what you can do to take advantage of this growing trend.
Elite SEM’s SEO team explores Google’s confirmed mid-April update to the broad core search algorithm and how it may affect your SEO campaign.
Check out our mobile-first checklist to help you be ready before July 2018, ensuring your website doesn’t get dinged when Google starts using mobile page speed as a ranking factor.
Adweekstated that by 2019, up to 67 million voice-assisted devices will be in use, and Comscore predicts that by 2020, upwards of 50% of all searches will be voice-driven. This perfect storm of mobile-first, voice-driven searches and featured snippets represents a boon for e-commerce, fashion and retail lead generation. Here’s what you need to know.
Google and Bing introduced many new features, support for new schema types and new tools to help us test and diagnose our markup data over the past year. It can be a bit difficult to keep up with all of these changes, so here’s a useful breakdown of what you need to know.
Google recently released several different style guides. These guides were once internal documents that Google used to define what they considered to be engaging content. Understanding these guides will help you produce the types of content that will help you get ranked higher in searches. Here are some of the takeaways that will help your digital marketing team.