Category: Shopping & Feed

Google Shopping Trends and Optimization Insights for Q4 2021

Google Shopping Trends and Optimization Insights for Q4 2021

Launched in December 2002, Google Shopping is fast approaching its 19th birthday. The service underwent some name changes over the years—Google Product Search, Google Products, and my personal favorite, Froogle—as well as more than a few updates to the service itself, of course. Of those updates, perhaps the most impactful and noticeable is that Google […]

Google Smart Shopping Campaigns: Performance, Pros & Cons, and When to Use [2021 Update]

Google Smart Shopping Campaigns: Performance, Pros & Cons, and When to Use [2021 Update]

Smart Shopping campaigns debuted in May 2018, with an overarching goal of simplifying the process of advertising products on the Google Ads platform through ads that operate using automated bidding and dynamic ad placement. Smart Shopping campaigns include product shopping ads, local inventory ads, and display ads (including remarketing ads and Similar Audiences). Advertisers are […]

A WISE Approach to Google Automated Bidding

A WISE Approach to Google Automated Bidding

AI and machine learning are becoming an integral part of advertisers’ bidding strategies. But applying automation to your brand’s campaign and strategies is by no means a quick fix. It adds a layer of complexity that can be a powerful tool to improve your digital ad performance when combined with smart reporting and data management. […]

Experts Share Google Ad Predictions for 2021

Experts Share Google Ad Predictions for 2021

2020 was an unpredictable year for Google advertisers due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a “new reality”.  The global impact of Coronavirus (and the limitations of in-store purchases) also expedited the adoption of online shopping. According to reports, there was a +129% year-over-year growth in […]