Category: Shopping & Feed

9 Changes that Impacted Google Advertisers in 2021

9 Changes that Impacted Google Advertisers in 2021

2021 saw no shortage of updates for Google Advertisers.  In this post, we’ll outline some of the most important Google Ads and operational updates that Google rolled out in 2021 – so you can stay on top of the competition in 2022.    1. Sunsetting of Expanded Text Ads   Starting June 30, 2022, responsive […]

Google Shopping Trends and Optimization Insights for Q4 2021

Google Shopping Trends and Optimization Insights for Q4 2021

Launched in December 2002, Google Shopping is fast approaching its 19th birthday. The service underwent some name changes over the years—Google Product Search, Google Products, and my personal favorite, Froogle—as well as more than a few updates to the service itself, of course. Of those updates, perhaps the most impactful and noticeable is that Google […]

Google Smart Shopping Campaigns: Performance, Pros & Cons, and When to Use [2021 Update]

Google Smart Shopping Campaigns: Performance, Pros & Cons, and When to Use [2021 Update]

Smart Shopping campaigns debuted in May 2018, with an overarching goal of simplifying the process of advertising products on the Google Ads platform through ads that operate using automated bidding and dynamic ad placement. Smart Shopping campaigns include product shopping ads, local inventory ads, and display ads (including remarketing ads and Similar Audiences). Advertisers are […]

A WISE Approach to Google Automated Bidding

A WISE Approach to Google Automated Bidding

AI and machine learning are becoming an integral part of advertisers’ bidding strategies. But applying automation to your brand’s campaign and strategies is by no means a quick fix. It adds a layer of complexity that can be a powerful tool to improve your digital ad performance when combined with smart reporting and data management. […]

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[From The Experts]
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