Category: Shopping & Feed

Experts Share Google Ad Predictions for 2021

Experts Share Google Ad Predictions for 2021

2020 was an unpredictable year for Google advertisers due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a “new reality”.  The global impact of Coronavirus (and the limitations of in-store purchases) also expedited the adoption of online shopping. According to reports, there was a +129% year-over-year growth in […]

What Are Google Discovery Ads?

What Are Google Discovery Ads?

Are you trying to grow the top of your funnel, but are having problems with the quality of traffic you receive? This is only to be expected because advertising outside of search means you’re going to have a harder time connecting to someone with strong buyer intent–even if you use the Google Display Network. That’s […]

Product Information Management: Definition & 10 Tools to Try

Product Information Management: Definition & 10 Tools to Try

As your business scales and your product catalog grows, leveraging the right Product Information Management (PIM) software can be critical for saving time and avoiding product micromanagement. We live in an omnichannel world. Today’s consumers browse and shop across channels and marketplaces. For retailers, selling across multiple channels and marketplaces requires product information management systems […]

Buy on Google Shopping Listings Are Now Free

Buy on Google Shopping Listings Are Now Free

Google announced a major update to the Shopping Actions marketplace program they’re now calling Buy on Google. Google will waive the 5-15% commission fees for merchants selling products through Buy on Google marketplace listings. Amazon, eBay, Walmart, and other marketplaces typically charge merchants 10-15% for their commission fees. Google also announced integrations with PayPal and […]

2020 Merchant Center Product Feed Updates: What You Should Know

2020 Merchant Center Product Feed Updates: What You Should Know

Google recently announced some exciting enhancements and requirements for Shopping product feeds submitted through the Google Merchant Center. The new updates come as a time when Google’s product feed is becoming increasingly important for retail brands; it’s the foundation for Shopping ads, the new unpaid Shopping listings, Google Shopping Actions marketplace units, and feed-based dynamic […]