In Q2 Shopping ads accounted for 59% of all Google’s paid clicks and 82% of Google’s non-brand paid clicks. As more and more dollars shift towards Shopping ads and the competition continues to climb, retailers …
With a record-breaking holiday season in Q4 2017 that saw traffic jump by 43% and revenue by 30%, a Google Shopping advertising strategy is an absolute must for ecommerce retailers that want capitalize on the upcoming…
Ever since Apple announced an update to its Intelligent Tracking Protection (ITP) feature for the Safari browser this summer, we’ve all been on the edge of our seats waiting for the live version to launch.
Well,…
For E-Commerce companies, tapping into international markets comes with the potential to grow their customer base exponentially. However, having a website that supports country-specific URLs and currency…
Since its debut as Froogle back in 2002, Google Shopping has evolved into a powerful product-based platform that can be used to guide consumers through the entire sales funnel.
According to Adthena, there is a …
Shoppers can be very fickle when it comes to the price of a product, and slight increases or decreases will impact a shopper’s purchasing decision. More often than not, shoppers want to find the cheapest price possible,…