Category: Walmart

Advertising on Walmart Marketplace: Ad Types & Tips [2023 Update]

Advertising on Walmart Marketplace: Ad Types & Tips [2023 Update]

Amazon might have the lion’s share of inventory and sellers in the online marketplace space, but they’re not the only major player on the block. Despite some early challenges, Walmart Marketplace has made great strides in recent years, with more exciting updates on the near horizon. Walmart is the largest retailer in the US with […]

Selling on Walmart Marketplace: Benefits & Best Practices [Updated]

Selling on Walmart Marketplace: Benefits & Best Practices [Updated]

While Amazon is still the king of ecommerce, many brands are seeking even greater visibility, and sales volume, by also selling on Walmart.com. Walmart’s online marketplace surpassed 100,000 sellers in July 2021, doubling for the second consecutive year. Seller adoption has been fueled in a variety of ways, including Walmart opening up their marketplace to […]

Walmart Launches Top Search Trends Report for API Partners

Walmart Launches Top Search Trends Report for API Partners

If you’ve been keeping up with all the advances in Walmart advertising in recent years, you know the Walmart Connect team has been working overtime. Among their most impactful updates was the recent shift to an advanced second-price auction, which brought with it some highly valuable insights for advertisers. In this article, we’ll explore the […]

Walmart Connect Moving to Advanced Second-Price Auction

Walmart Connect Moving to Advanced Second-Price Auction

Walmart’s advanced second-price auction model for Sponsored Products and Search Brand Amplifiers will officially launch on June 6, 2022. The retailer’s plan to transition from a first-price auction to a second-price auction has been a hot topic amongst advertisers since the news first broke, but is making bigger waves as the official transition date nears. […]