Walmart Connect is excited to introduce two brand new predictive targeting options for Display Self-serve, now available within the custom audience builder. We spoke with our internal experts at Tinuiti to gain a deeper understanding of the potential impact of these two new features for brands advertising on Walmart. Walmart Connect Launches Predictive Targeting […]
It’s been a few years since Walmart Media Group rebranded, becoming Walmart Connect. In their rebranding announcement, Walmart shared that the punchier name “reflects the company’s unique ability to accelerate the connection between brands and its 150 million weekly customers.” With a goal of becoming “one of the top ten advertising platforms in the US,” […]
In 2022, Walmart’s eCommerce sales came in at an impressive 47.8 billion U.S. dollars. That’s up nearly 11% in comparison to 2021. Consumers are embracing Walmart’s eCommerce platform at an incredible rate. But are your products being seen when and where shoppers are searching? Walmart kicked off 2023 in a big way by introducing variant-level […]
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Amazon might have the lion’s share of inventory and sellers in the online marketplace space, but they’re not the only major player on the block. Despite some early challenges, Walmart Marketplace has made great strides in recent years, with more exciting updates on the near horizon. Walmart is the largest retailer in the US with […]
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While Amazon is still the king of ecommerce, many brands are seeking even greater visibility, and sales volume, by also selling on Walmart.com. Walmart’s online marketplace surpassed 100,000 sellers in July 2021, doubling for the second consecutive year. Seller adoption has been fueled in a variety of ways, including Walmart opening up their marketplace to […]
If you’ve been keeping up with all the advances in Walmart advertising in recent years, you know the Walmart Connect team has been working overtime. Among their most impactful updates was the recent shift to an advanced second-price auction, which brought with it some highly valuable insights for advertisers. In this article, we’ll explore the […]
