Category: Walmart

Walmart Connect Moving to Advanced Second-Price Auction

Walmart Connect Moving to Advanced Second-Price Auction

Walmart’s advanced second-price auction model for Sponsored Products and Search Brand Amplifiers will officially launch on June 6, 2022. The retailer’s plan to transition from a first-price auction to a second-price auction has been a hot topic amongst advertisers since the news first broke, but is making bigger waves as the official transition date nears. […]

Walmart Sponsored Products Update: Search-relevancy Enhancements Expand Advertising Options

Walmart Sponsored Products Update: Search-relevancy Enhancements Expand Advertising Options

Walmart Connect recently announced impactful changes to their ad-serving criteria for search and browse in-grid placements, popular Sponsored Products ad types. The new, loosened criteria provides increased opportunities for brands of all sizes to secure critical visibility in a growing sea of competition. Top factors considered include the advertised item’s contextual relevance, historical performance, and […]

Walmart Display Self-Serve Advertising Brings Big Opportunity for Brands

Walmart Display Self-Serve Advertising Brings Big Opportunity for Brands

It’s been more than a year since Walmart Media Group rebranded, becoming Walmart Connect. In their rebranding announcement, Walmart shared that the punchier name “reflects the company’s unique ability to accelerate the connection between brands and its 150 million weekly customers.” With a goal of becoming “one of the top ten advertising platforms in the […]

Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]

Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]

Walmart Connect has ushered the benefits of automation into their off-site advertising arsenal through their recently-announced partnership with The Trade Desk. For advertisers looking to reach Walmart’s extensive network of in-store and Walmart.com shoppers across the internet and streaming devices, things just got a whole lot easier. As for how many shoppers Walmart physically, or […]

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[Americas]
[Americas]
[From The Experts]
[From The Experts]