by Emily Sullivan | Mar 2, 2023 | Walmart
In 2022, Walmart’s eCommerce sales came in at an impressive 47.8 billion U.S. dollars. That’s up nearly 11% in comparison to 2021. Consumers are embracing Walmart’s eCommerce platform at an incredible rate. But are your products being seen when and where shoppers are searching? Walmart kicked off 2023 in a big way by introducing variant-level […]
by Shannon Mullery | Dec 22, 2022 | Walmart
Amazon might have the lion’s share of inventory and sellers in the online marketplace space, but they’re not the only major player on the block. Despite some early challenges, Walmart Marketplace has made great strides in recent years, with more exciting updates on the near horizon. Walmart is the largest retailer in the US with […]
by Shannon Mullery | Aug 31, 2022 | Walmart
While Amazon is still the king of ecommerce, many brands are seeking even greater visibility, and sales volume, by also selling on Walmart.com. Walmart’s online marketplace surpassed 100,000 sellers in July 2021, doubling for the second consecutive year. Seller adoption has been fueled in a variety of ways, including Walmart opening up their marketplace to […]
by Shannon Mullery | Jul 8, 2022 | Walmart
If you’ve been keeping up with all the advances in Walmart advertising in recent years, you know the Walmart Connect team has been working overtime. Among their most impactful updates was the recent shift to an advanced second-price auction, which brought with it some highly valuable insights for advertisers. In this article, we’ll explore the […]
by Shannon Mullery | Jun 3, 2022 | Walmart
Walmart’s advanced second-price auction model for Sponsored Products and Search Brand Amplifiers will officially launch on June 6, 2022. The retailer’s plan to transition from a first-price auction to a second-price auction has been a hot topic amongst advertisers since the news first broke, but is making bigger waves as the official transition date nears. […]
by Tara Johnson | May 24, 2022 | Walmart
Walmart.com is the third-most-shopped retailer in the U.S., surpassing Target, Costco, and eBay. It’s no secret that the retail giant has been working hard to catch up to Amazon in all things ecommerce. Last year, they launched Walmart Plus, their answer to the Amazon Prime membership program and also ran Deals for Days, their version of […]