Category: Walmart

Selling on Walmart Marketplace: Benefits & Best Practices [Updated]

Selling on Walmart Marketplace: Benefits & Best Practices [Updated]

While Amazon is still the king of ecommerce, many brands are seeking even greater visibility, and sales volume, by also selling on Walmart.com. Walmart’s online marketplace surpassed 100,000 sellers in July 2021, doubling for the second consecutive year. Seller adoption has been fueled in a variety of ways, including Walmart opening up their marketplace to […]

Walmart Launches Top Search Trends Report for API Partners

Walmart Launches Top Search Trends Report for API Partners

If you’ve been keeping up with all the advances in Walmart advertising in recent years, you know the Walmart Connect team has been working overtime. Among their most impactful updates was the recent shift to an advanced second-price auction, which brought with it some highly valuable insights for advertisers. In this article, we’ll explore the […]

Walmart Connect Moving to Advanced Second-Price Auction

Walmart Connect Moving to Advanced Second-Price Auction

Walmart’s advanced second-price auction model for Sponsored Products and Search Brand Amplifiers will officially launch on June 6, 2022. The retailer’s plan to transition from a first-price auction to a second-price auction has been a hot topic amongst advertisers since the news first broke, but is making bigger waves as the official transition date nears. […]

Walmart Sponsored Products Update: Search-relevancy Enhancements Expand Advertising Options

Walmart Sponsored Products Update: Search-relevancy Enhancements Expand Advertising Options

Walmart Connect recently announced impactful changes to their ad-serving criteria for search and browse in-grid placements, popular Sponsored Products ad types. The new, loosened criteria provides increased opportunities for brands of all sizes to secure critical visibility in a growing sea of competition. Top factors considered include the advertised item’s contextual relevance, historical performance, and […]