Category: Walmart

Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]

Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]

Walmart Connect has ushered the benefits of automation into their off-site advertising arsenal through their recently-announced partnership with The Trade Desk. For advertisers looking to reach Walmart’s extensive network of in-store and Walmart.com shoppers across the internet and streaming devices, things just got a whole lot easier. As for how many shoppers Walmart physically, or […]

Walmart Search Brand Amplifier (SBA) Now Available via Platform Partners

Walmart Search Brand Amplifier (SBA) Now Available via Platform Partners

Tinuiti is excited to announce we now offer full API advertising support for Walmart’s Search Brand Amplifier (SBA) premium ad unit, bringing big opportunities for campaigns and budgets of varying sizes. As Walmart Connect noted in their announcement regarding SBA: “If you want to dominate search, this is invaluable, as customers are two times more […]

What is Walmart Deals for Days?

What is Walmart Deals for Days?

Walmart.com is the third-most-shopped retailer in the U.S., surpassing Target, Costco, and eBay. It’s no secret that the retail giant has been working hard to catch up to Amazon in all things ecommerce. Last year, they launched Walmart Plus, their answer to the Amazon Prime membership program.  In June, Walmart also ran Deals for Days, […]

[From The Experts]
[From The Experts]