Category: Walmart

Walmart Display Self-Serve Advertising Brings Big Opportunity for Brands

Walmart Display Self-Serve Advertising Brings Big Opportunity for Brands

It’s been more than a year since Walmart Media Group rebranded, becoming Walmart Connect. In their rebranding announcement, Walmart shared that the punchier name “reflects the company’s unique ability to accelerate the connection between brands and its 150 million weekly customers.” With a goal of becoming “one of the top ten advertising platforms in the […]

Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]

Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]

Walmart Connect has ushered the benefits of automation into their off-site advertising arsenal through their recently-announced partnership with The Trade Desk. For advertisers looking to reach Walmart’s extensive network of in-store and Walmart.com shoppers across the internet and streaming devices, things just got a whole lot easier. As for how many shoppers Walmart physically, or […]

Walmart Search Brand Amplifier (SBA) Now Available via Platform Partners

Walmart Search Brand Amplifier (SBA) Now Available via Platform Partners

Tinuiti is excited to announce we now offer full API advertising support for Walmart’s Search Brand Amplifier (SBA) premium ad unit, bringing big opportunities for campaigns and budgets of varying sizes. As Walmart Connect noted in their announcement regarding SBA: “If you want to dominate search, this is invaluable, as customers are two times more […]

What is Walmart Fulfillment Services (WFS)?

What is Walmart Fulfillment Services (WFS)?

It’s no secret that Walmart has been working hard to catch up to Amazon in all things ecommerce. Walmart has invested over $11 billion into ecommerce, supply chain, and technology over the last two years—that’s “72% of their strategic capital expenditure in the US for their 2020 and 2021 fiscal years.” In 2019, Walmart added […]