Category: Walmart

Advertising on Walmart Marketplace: Updated Guide for 2021

Advertising on Walmart Marketplace: Updated Guide for 2021

Amazon might have the lion’s share of inventory and sellers in the online marketplace space, but they’re not the only major player on the block. Despite some early challenges, Walmart Marketplace made great strides in 2020 and the first half of 2021, with more exciting updates on the near horizon.  Due largely to a combination […]

What is Walmart Plus (Walmart+)?

What is Walmart Plus (Walmart+)?

Amazon currently holds the top spot in online retail thanks in large part to the incredible popularity of their Amazon Prime offering. But Prime isn’t the only benefit-packed paid subscription service available to consumers, with Walmart+ having earned a healthy subscriber base of its own since launching on September 15, 2020. While we haven’t yet […]

What is Walmart Online Pick Up & Delivery?

What is Walmart Online Pick Up & Delivery?

Many brands are offering alternative pickup methods to help keep customers and employees safe. Such options include home delivery or curbside grocery pickup. Walmart is offering the same thing, but can provide more advantages for both its customers and its partner brands.    What is Walmart Online Pick Up & Delivery (OPD)?   When you […]

What is Walmart Connect?

What is Walmart Connect?

As the second-largest online seller in the U.S., Walmart has positioned itself as an emerging player in digital advertising — especially for brands looking to expand beyond Amazon. Walmart’s media management arm, Walmart Media Group, recently rebranded as Walmart Connect to reflect Walmart’s investment in becoming one of the world’s leading omnichannel advertising businesses. With […]

The 7 Biggest Online Grocery Shopping Trends & Tactics for Brands

The 7 Biggest Online Grocery Shopping Trends & Tactics for Brands

The online grocery shopping industry has evolved rapidly to meet an almost overnight change in consumer demands.   Improvements in digital technology and new restrictions from the COVID-19 pandemic have forced brands to innovate, including new methods for selling directly to customers, online ordering, last-mile delivery, click and collect, and other changing consumer appetites.  Here are […]