Category: Walmart

Walmart Search Brand Amplifier (SBA) Now Available via Platform Partners

Walmart Search Brand Amplifier (SBA) Now Available via Platform Partners

Tinuiti is excited to announce we now offer full API advertising support for Walmart’s Search Brand Amplifier (SBA) premium ad unit, bringing big opportunities for campaigns and budgets of varying sizes. As Walmart Connect noted in their announcement regarding SBA: “If you want to dominate search, this is invaluable, as customers are two times more […]

What is Walmart Fulfillment Services (WFS)?

What is Walmart Fulfillment Services (WFS)?

It’s no secret that Walmart has been working hard to catch up to Amazon in all things ecommerce. Walmart has invested over $11 billion into ecommerce, supply chain, and technology over the last two years—that’s “72% of their strategic capital expenditure in the US for their 2020 and 2021 fiscal years.” In 2019, Walmart added […]

Advertising on Walmart Marketplace: Updated Guide for 2021

Advertising on Walmart Marketplace: Updated Guide for 2021

Amazon might have the lion’s share of inventory and sellers in the online marketplace space, but they’re not the only major player on the block. Despite some early challenges, Walmart Marketplace made great strides in 2020 and the first half of 2021, with more exciting updates on the near horizon.  Due largely to a combination […]

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[Americas]
[Americas]
[From The Experts]
[From The Experts]