Category: Walmart

Walmart Connect Moving to Advanced Second-Price Auction

Walmart Connect Moving to Advanced Second-Price Auction

Walmart’s advanced second-price auction model for Sponsored Products and Search Brand Amplifiers will officially launch on June 6, 2022. The retailer’s plan to transition from a first-price auction to a second-price auction has been a hot topic amongst advertisers since the news first broke, but is making bigger waves as the official transition date nears. […]

Walmart Sponsored Products Update: Search-relevancy Enhancements Expand Advertising Options

Walmart Sponsored Products Update: Search-relevancy Enhancements Expand Advertising Options

Walmart Connect recently announced impactful changes to their ad-serving criteria for search and browse in-grid placements, popular Sponsored Products ad types. The new, loosened criteria provides increased opportunities for brands of all sizes to secure critical visibility in a growing sea of competition. Top factors considered include the advertised item’s contextual relevance, historical performance, and […]

Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]

Everything You Need To Know About Walmart’s Demand-Side Platform (DSP) [in Partnership with The Trade Desk]

Walmart Connect has ushered the benefits of automation into their off-site advertising arsenal through their recently-announced partnership with The Trade Desk. For advertisers looking to reach Walmart’s extensive network of in-store and Walmart.com shoppers across the internet and streaming devices, things just got a whole lot easier. As for how many shoppers Walmart physically, or […]