Did you know that YouTube is the world’s second most popular search engine? Over 1.5 billion users visit the website monthly to consume 1 billion hours of video — daily. For digital brands, YouTube advertising has become the preeminent vehicle for driving traffic and brand awareness in today’s video-centric world. Here’s how to leverage YouTube’s […]
Did you know that there are Google AdWord techniques that you can use to promote your videos to YouTube’s one billion active viewers? Google AdWords offers many different ways to promote your YouTube videos and drive traffic to support your upper-funnel objectives. Here’s a quick look at 5 powerful ways to promote your videos using Adwords […]
According to Google, 47% of U.S. adults aged 18 to 54 say YouTube helps them at least once a month when making a decision about buying something – that’s an estimated 70 million people going to YouTube every month for help with a purchase. With over 4 billion views every single day, YouTube is quickly […]
The Google YouTube controversy has become widespread, with brands like Starbucks and Verizon amongst the list of brands who’ve pulled their ads from YouTube. According to one report, there are now 250 advertisers boycotting Google’s YouTube platform. So what exactly went wrong? And should all advertisers pull their ads until Alphabet/Google can ensure they won’t […]
Advertising on YouTube is nothing new, but Google’s ownership of the video hosting platform means that it is subject to perpetual updates via AdWords. Recently, advertising options have been expanded by the development of TrueView Discovery Ads. Previously called TrueView in-display, the upgraded format enables advertisements to appear on mobile search results pages and across […]
The YouTube Companion Banner is a new TrueView for Shopping video advertising feature that allows viewers to scroll through a variety of products while the video is playing next to it. The TrueView for Shopping platform allows retailers to showcase product details and images – along with the ability to click to purchase from a brand or […]