Category: Youtube

5 Powerful Ways to Promote YouTube Videos With AdWords

Did you know that there are Google AdWord techniques that you can use to promote your videos to YouTube’s one billion active viewers? Google AdWords offers many different ways to promote your YouTube videos and drive traffic to support your upper-funnel objectives. Here’s a quick look at 5 powerful ways to promote your videos using Adwords […]

How Youtube “TrueView for Action” Works

How Youtube “TrueView for Action” Works

According to Google, 47% of U.S. adults aged 18 to 54 say YouTube helps them at least once a month when making a decision about buying something – that’s an estimated 70 million people going to YouTube every month for help with a purchase. With over 4 billion views every single day, YouTube is quickly […]

Update on the Google YouTube Ad Placement Controversy

Update on the Google YouTube Ad Placement Controversy

The Google YouTube controversy has become widespread, with brands like Starbucks and Verizon amongst the list of brands who’ve pulled their ads from YouTube. According to one report, there are now 250 advertisers boycotting Google’s YouTube platform. So what exactly went wrong? And should all advertisers pull their ads until Alphabet/Google can ensure they won’t […]

YouTube Revamps TrueView Discovery Ads

YouTube Revamps TrueView Discovery Ads

Advertising on YouTube is nothing new, but Google’s ownership of the video hosting platform means that it is subject to perpetual updates via AdWords. Recently, advertising options have been expanded by the development of TrueView Discovery Ads. Previously called TrueView in-display, the upgraded format enables advertisements to appear on mobile search results pages and across […]

What is TrueView’s YouTube Companion Banner?

What is TrueView’s YouTube Companion Banner?

The YouTube Companion Banner is a new TrueView for Shopping video advertising feature that allows viewers to scroll through a variety of products while the video is playing next to it. The TrueView for Shopping platform allows retailers to showcase product details and images – along with the ability to click to purchase from a brand or […]

Active View for YouTube Advertisers

Active View for YouTube Advertisers

Active View for YouTube Advertising To help retailers measure the “viewability” of their TrueView ads, Active View now provides a viewability measurement on a per-campaign-basis, so YouTube advertisers can better understand how their campaigns are performing. According to the announcement, ensuring that your ads are able to be seen is an important baseline for driving brand impact. The introduction […]