Category: Youtube

Active View for YouTube Advertisers

Active View for YouTube Advertisers

Active View for YouTube Advertising To help retailers measure the “viewability” of their TrueView ads, Active View now provides a viewability measurement on a per-campaign-basis, so YouTube advertisers can better understand how their campaigns are performing. According to the announcement, ensuring that your ads are able to be seen is an important baseline for driving brand impact. The introduction […]

YouTube Advertising for Retailers

YouTube Advertising for Retailers

Since it’s founding in February 2005, YouTube has gathered billions of users to the platform to discover and share videos. It has also become a platform for brands, creators and users to connect with each other – whether it be through entertainment, popular “how to” videos or product reviews. According to YouTube, product review videos are […]

YouTube Shopping Ads Now Available To All Advertisers

YouTube Shopping Ads Now Available To All Advertisers

YouTube Shopping Ads Out of Beta & Now Live This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping Ads on YouTube” are now out of beta and available to all advertisers in AdWords. To be clear, the announcement is referencing two separate programs. “This has been a bit confusing as […]

YouTube: 4 Ways to Narrowcast TrueView Campaigns

YouTube: 4 Ways to Narrowcast TrueView Campaigns

With over 1 million advertisers clamoring to get in front of 1 billion YouTube users, competition is stiff. The good news is you don’t need to talk to everyone, only the people who relate to your product/service. Even after finding the perfect combination of…