In today’s digital world, individuals are always connected to the things that they care about the most. The internet provides users the ability to instantaneously create and share unique aspects of their lives…
In 2016, videos are going to dominate one of the richest direct response landscapes: the almighty Google search result. Brands that have not figured out how to convert brand advertising videos into direct response…
This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping Ads on YouTube” are now out of…
With over 1 million advertisers clamoring to get in front of 1 billion YouTube users, competition is stiff. The good news is you don’t need to talk to everyone, only the people who relate to your product/service.…
Throughout the year, Google has made consistent efforts to integrate video and retail advertising with their latest platform, TrueView.
Now, instead of having to go to a special section within AdWords to create, …
Following the announcement to launch TrueView, Google’s Shopping ad feature in YouTube videos, industry experts are encouraging retailers to take advantage…