Active View for YouTube Advertising To help retailers measure the “viewability” of their TrueView ads, Active View now provides a viewability measurement on a per-campaign-basis, so YouTube advertisers can better understand how their campaigns are performing. According to the announcement, ensuring that your ads are able to be seen is an important baseline for driving brand impact. The introduction […]
Since it’s founding in February 2005, YouTube has gathered billions of users to the platform to discover and share videos. It has also become a platform for brands, creators and users to connect with each other – whether it be through entertainment, popular “how to” videos or product reviews. According to YouTube, product review videos are […]
No matter the platform, unique content is created every day, and through this, overnight sensations and stars have helped shape the way we live our daily lives.
In 2016, videos are going to dominate one of the richest direct response landscapes: the almighty Google search result. Brands that have not figured out how to convert brand advertising videos into direct response machines will face challenges. Last year Google’s TrueView video ads were reported to be the primary source for the drop in […]
YouTube Shopping Ads Out of Beta & Now Live This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping Ads on YouTube” are now out of beta and available to all advertisers in AdWords. To be clear, the announcement is referencing two separate programs. “This has been a bit confusing as […]
With over 1 million advertisers clamoring to get in front of 1 billion YouTube users, competition is stiff. The good news is you don’t need to talk to everyone, only the people who relate to your product/service. Even after finding the perfect combination of…