Category: Youtube

Google Shopping Ads On Youtube Expands Advertising Platform

Google Shopping Ads On Youtube Expands Advertising Platform

Throughout the year, Google has made consistent efforts to integrate video and retail advertising with their latest platform, TrueView. Now, instead of having to go to a special section within AdWords to create, manage and optimize video campaigns, retailers can manage their “Google Shopping Ads on Youtube” advertising efforts within the core of AdWords interface, joining Search, Display, […]

Google Shopping Ads on YouTube: The Impact of TrueView on Retailers

Google Shopping Ads on YouTube: The Impact of TrueView on Retailers

Google Shopping Ads in YouTube: TrueView Following the announcement to launch TrueView, Google’s Shopping ad feature in YouTube videos, industry experts are encouraging retailers to take advantage of the latest and capitalize on an opportunity to get their products in front of nearly 1 billion YouTube users. “TrueView for shopping allows you to showcase product details and […]

Youtube For Ecommerce? New Google Feature Has Sellers Licking Their Chops

Youtube For Ecommerce? New Google Feature Has Sellers Licking Their Chops

Chris Crum at WebProNews reports: Google announced a feature for YouTube, which could prove to be a pretty big deal in ecommerce. They’re now letting businesses include “Buy Now” buttons on their YouTube channels, so users can purchase products through various retailers.’ Check out how TRESemmé set up their Youtube Buy Now campaign: Read the full […]