In 2014, a research study by Econsultancy revealed that only 22% of businesses are satisfied with their current conversion rate.
Somewhere, their Conversion Rate Optimization* (CRO) plan failed them.
It’s tough to stay ahead of the curve in your CRO strategy, but there’s no better way to learn about current CRO trends and modern optimization techniques than attending one of these top international CRO conferences.
(Oh, and bonus–they’re in some incredible destinations, so you can make a vacation out of it.)
*CRO is simply the method of using analytics to increase the percentage of visitors to a website who convert into customers. For ecommerce marketers, it’s the coveted click on the buy button.
April 17-19 – Las Vegas, NV
November 1-2 – London, U.K.
November 8-9 – Berlin, GER
The Conversion Conference takes place in three major cities in both Europe and the USA. This conference is where digital marketers, web designers, business owners and CRO analysts gather to “learn, grow, and profit.”
Attendees will have the opportunity to learn about everything from a/b testing, new tools and technologies, landing page optimization, conversion-focused copywriting, and strategy.
Date TBD for 2018
New York, Toronto, Chicago and Boston
Conversion Road Trip is a series of events organized by the A/B testing software company, Unbounce. The four-day event is spread across multiple cities and has been running strong since 2015. Speakers include Oli Gardner, Anna Sawyer and Nemo Chu for 2017 and you can view videos of their presentations on the conference website.
Attendees can also access 2017 speaker slide decks, notes, blog posts and recaps on the website as well to get an idea of all the fun this event has to offer. If you are a digital marketer looking to fill your day with talks about A/B testing, landing pages, hyper-growth, design, and conversion copywriting, this event might be for you.
June 16-17, 2017
Digital Elite Camp is a conference that brings together CRO, growth and acquisition pros for discussions on growth, conversions, and traffic. This conference attracts upwards of 250 attendees each year to learn from 20 speakers such as Morgan Brown from Growth Driven, Nicolas Visiers from Multiplica, and Stephen Pavlovich from Conversion.com. Not only does this conference have 3 parties planned for informal networking, but there’s also a city tour.
March 28-30, 2018
ConversionXL Live is a three-day all-inclusive event for mid-market and enterprise focused optimization and analytics. It’s a very highly rated event where digital marketers and CRO specialists come together for mingling, networking and learning in an interactive, residential environment.
December 1-2, 2017
StartCon is Australia’s “Ultimate Startup and Growth Conference” for good reason. With over 3000 attendees, 60 speakers, 100 exhibitions, and 500 startups this conference has something for everyone. This event has sold out 6 years in a row so make sure to sign up on their website for alerts when tickets go on sale. StartCon is a great event for startups, entrepreneurs, investors, corporate innovation teams, and media to get actionable insights, tips for growth, and the latest on marketing tactics. Speakers for 2017 are yet to be announced but 2016 included companies such as Uber, SurveyMonkey, and Zillow.
November 17-19, 2017
The Conversion Hotel is a multi-day conference-meets-festival style event that features “12 hours of content, 12 hours of sleep, and 24 hours of socializing.” Only 240 tickets are available for attendees at this all English spoken conference which includes topics on optimization and growth strategy, copywriting, UX, analytics, psychology, and more. Speakers will be announced in September and the official schedule comes out in October.
November 9-10, 2017
The Marketing Festival is a gathering for digital marketers looking for world-class content, tons of networking, inspiration and an amazing festival atmosphere complete with parties. This conference offers first class catering, 50 workshops, and attracts 1700 marketers, freelancers, experts, and agency executives from all over the world.
Only the 3 best speakers are asked to return to this event which features a fresh lineup of 6 global experts each year. Speakers for 2017 include Avinash Kaushik from Google, Rand Fishkin of Moz, and Oli Gardner from Unbounce. This year they will also have a surprise speaker.
In 2016, tickets for this event sold out in 8 minutes. They are also sold out for 2017, however, you can submit your email on their website and they’ll reach out with any possibilities.
October 3-6, 2017
The B2B Marketing Forum is an event where B2B marketers can learn from the best, and explore the latest tactics and strategies. Their “creative networking” and “marketers-after-dark” antics are not something you’ll want to miss.
This event also has workshops on topics such as content rules, marketing and sales alignment, demand generation, and marketing strategy. Speakers for 2017 include Ron Tite of the Tite Group and Christopher S. Penn of SHIFT Communications.
February 26-28, 2018
San Diego, CA
The Traffic and Conversion Summit is for digital marketers who want to know what is new, trending, and actually getting results right now in digital marketing. The conference will cover new traffic channels, conversion breakthroughs, and new selling models in addition to ultra current workshops. These workshops are on topics such as Facebook video tests, live videos, automated email sequencing, simple content marketing that works, Pinterest Promoted Pins, podcast launching strategies, and more.
Inc. magazine called the Traffic and Conversion Summit conference “the largest, and best, marketing event you’ve never heard of.” This unorthodox event was a smash hit and is sold out for the 2018 date, but you can sign up for the waitlist on their website.
June 25-27, 2017
Vancouver, CA (Canada)
The Call to Action Conference (CTA) is unique in its single track set-up so you won’t have to miss any speakers or workshops due to scheduling conflicts. They’ll have 20 keynote speakers including Scott Stratten of UnMarketing, Rand Fishkin of Moz, and Oli Gardner from Unbounce.
This super fun conference is set up for attendees to network with over a thousand industry peers, enjoy fully catered meals, and take advantage of local sights and attractions. This fast and action packed conference will cover every aspect of digital marketing including pay-per-click, copywriting, email, conversion rate optimization, and landing page design. Don’t miss out on being exposed to some of the leading pros in the world of conversion rate optimization.
September 25-28, 2017
Inbound is an inspirational and educational conference for professionals looking to transform their business and learn about the future of marketing, business, and sales. This event attracts over 19,000 attendees and has speakers such as Piera Gelardi of Refinery29, Brian Halligan of HubSpot, and the former first lady Michelle Obama.
Not only will there be world-class content, there will also be entertainment, nightly happy hours, parties and food truck lunches. Definitely not a conference to miss.
July 17-19, 2017
MozCon is an innovative 3-day conference with a single track of sessions and talks on SEO, brand development, CRO, the mobile landscape, customer experience, analytics, social and content marketing and more. Attendees can connect with an amazing community of industry leaders, indulge in lots of snacks, learn next level tactics, and come away with actionable steps.
Speakers for 2017 include Matthew Barby of HubSpot, Stephanie Chang of Etsy, and Rob Bucci of STAT Search Analytics.
July 6, 2017
Conversion Elite is a one day conference where attendees can learn more about CRO including how to improve conversion rates, understanding analytics, CRO strategy, UX design, a/b testing, and landing page design. This masterclass type conference has eight actionable sessions to equip attendees with the knowledge needed to strengthen their CRO skills and become a world class CRO practitioner.
August 31, 2017
Growth Marketing Summit, formerly called Conversion Summit, is an event by the Web Arts team located in Germany. With only 360 tickets available, attendees can enjoy an intimate atmosphere where concentrated expert knowledge is balanced with large-scale networking opportunities.
Speakers include Bryan Eisenberg from IdealSpot, entrepreneur Gary Vaynerchuk, and Chris Goward of Widerfunnel. This event also features first-class catering and a live DJ.
September 27, 2017 – Oslo, NO
September 28, 2017 – Stockholm, SE
Conversion Jam is the “world’s largest conversion and growth event” and surely not one to miss. With over 700 attendees this event is perfect for UX, Marketing, and Online managers. Speakers include entrepreneur Ling Valentine, Morgan Brown of GrowthHackers.com, and ranked top 3 CRO speaker Chris Out of RockBoost.
Searchlove is a two-day conference that brings together the brightest minds in online marketing. The conference is put on by the Distilled team, based in London, and is designed to give attendees single track access to cutting edge tactics and knowledge from the online marketing community. Fully catered food and drinks, as well as one-on-one time with a consultant in the “website clinic,” make this conference a valuable experience for every marketer.