Category: Ecommerce

Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Another record-breaking stretch from Thanksgiving through Cyber Monday is in the bag for marketers. As many look to take stock of what happened over this pivotal five-day period, we examined same-store samples from more than $3 billion in annual ad spend under management to unpack what happened across the biggest digital marketing platforms. Here’s what […]

What Is Retail Media? Benefits, Challenges, & Best Practices

What Is Retail Media? Benefits, Challenges, & Best Practices

Retail media isn’t a new concept – but as with commerce overall, it’s been reimagined for the digital age. The immediacy and contextual relevance of those promotions such as those you might see in a grocery store have been translated into new online formats representing big business opportunities for brands. With careful planning, execution, and […]

Tinuiti at Adweek Commerce Week 2022

Tinuiti at Adweek Commerce Week 2022

Adweek Commerce Week 2022 brought an impressive group of marketing experts and retail leaders to the stage for an information and inspiration-packed 3-day event (July 26 – July 28, 2022). Like our own recent Tinuiti Live, Adweek took a hybrid approach to this year’s event, with virtual attendees tuning in across the globe, and in-person […]

Tinuiti on Why Marketers Must Insist on an Inclusive Media Supply Chain

Tinuiti on Why Marketers Must Insist on an Inclusive Media Supply Chain

Every year, CES serves as an international gathering place for consumer technology businesses and professionals. As part of CES 2022, ad services and media company Mediaocean hosted a two-day virtual retreat covering a variety of issues in the data-driven media industry.  Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: […]