Another record-breaking stretch from Thanksgiving through Cyber Monday is in the bag for marketers. As many look to take stock of what happened over this pivotal five-day period, we examined same-store samples from more than $3 billion in annual ad spend under management to unpack what happened across the biggest digital marketing platforms. Here’s what […]
Retail media isn’t a new concept – but as with commerce overall, it’s been reimagined for the digital age. The immediacy and contextual relevance of those promotions such as those you might see in a grocery store have been translated into new online formats representing big business opportunities for brands. With careful planning, execution, and […]
Adweek Commerce Week 2022 brought an impressive group of marketing experts and retail leaders to the stage for an information and inspiration-packed 3-day event (July 26 – July 28, 2022). Like our own recent Tinuiti Live, Adweek took a hybrid approach to this year’s event, with virtual attendees tuning in across the globe, and in-person […]
![The Top 12 Retail Media Networks (Besides Amazon) Compared [2022 Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNCUyRkNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUFtYXpvbi1CcmFuZC1SZWdpc3RyeS0xNy0xMDgweDY3NS5wbmciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. And…it hasn’t stopped. Looking back a year-plus later, we now have two big 2021 advertising revenue numbers to work with—$2billion for Walmart and $1billion for Target—and the reality of the growth of retail media […]
Every year, CES serves as an international gathering place for consumer technology businesses and professionals. As part of CES 2022, ad services and media company Mediaocean hosted a two-day virtual retreat covering a variety of issues in the data-driven media industry. Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: […]
![What is an Algorithm [and how do they determine what we see online?]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYxMiUyRm1hbi1ob2xkaW5nLWFuZC1sb29raW5nLWF0LW1vYmlsZS1waG9uZS1taW4tMTA4MHg2NzUuanBlZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
An algorithm is a set of instructions or rules that is followed to complete a process as those rules intended. Algorithms can be exceedingly simple, or incredibly complex, depending on the task or tasks they must solve for. No matter the algorithm’s simplicity or complexity, there will always be input and output. But the considerations […]