Every year, CES serves as an international gathering place for consumer technology businesses and professionals. As part of CES 2022, ad services and media company Mediaocean hosted a two-day virtual retreat covering a variety of issues in the data-driven media industry. Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: […]
![What is an Algorithm [and how do they determine what we see online?]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYxMiUyRm1hbi1ob2xkaW5nLWFuZC1sb29raW5nLWF0LW1vYmlsZS1waG9uZS1taW4tMTA4MHg2NzUuanBlZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
An algorithm is a set of instructions or rules that is followed to complete a process as those rules intended. Algorithms can be exceedingly simple, or incredibly complex, depending on the task or tasks they must solve for. No matter the algorithm’s simplicity or complexity, there will always be input and output. But the considerations […]
The biggest five-day stretch for many brands is now officially in the books. As we at Tinuiti do every year, we’ve unpacked the most important trends that shook out across Google, Facebook and Amazon advertising during the key Cyber Five period between Thanksgiving and Cyber Monday. The charts included in this recap are produced […]
Headlines and news stories regarding supply chain shortages and related concerns are seemingly everywhere we turn in recent months, with countless outlets stressing the importance of starting your holiday shopping now—while physical and digital shelves are still full. To wait for the traditional Black Friday holiday shopping kickoff is to risk an out-of-stock item not […]
It’s no secret that Apple’s updates to address consumers’ privacy concerns have sent ripples throughout the digital marketing industry. Targeting iOS devices with ads and measuring return on ad spend has become more complicated for users who opt out of tracking when presented with the App Tracking Transparency (ATT) prompt, particularly for social and display […]
As always, with a new year comes new trends in the world of retail and ecommerce. In 2020 and 2021, we saw massive growth in social commerce, influencer marketing, and even advancements in augmented reality shopping experiences. As a result of the pandemic, ecommerce grocery platforms like Instacart are now the new norm for millions […]