Ad fatigue is a serious challenge for all marketers — it’s estimated that consumers see 5,000 ads a day, and that number is only growing.
Which is why it’s more important than ever to focus on the quality of your ad campaigns rather than the quantity.
It’s true, customer-centric marketing that focuses on building relationships rather than quick-wins can take more time and effort, but it also pays off more in the end by increasing customer lifetime value and the trustworthiness of your brand.
Here are some of the top marketing automation platforms that can help you build and scale meaningful customer relationships across all of today’s marketing channels — from email to Facebook and beyond.
What is Marketing Automation Software?
Marketing automation software is designed to help businesses scale and grow their marketing efforts without the need for a computer science degree.
A good marketing automation system will:
- Integrate and data and insights to help you understand your customers
- Interpret simple and complex events which you can then use to trigger personalized messages to your audience
- Enable you to build great on-brand campaigns and experiences as efficiently as possible
Automation doesn’t mean putting marketing on autopilot
A common misconception about marketing automation software is that it’s an impersonal way to automate customer interactions and that the brand will suffer as a result.
While marketing automation software does help automate processes, it also helps scale personal relationships between your brand and customers to deliver a more personalized experience.
The Top Marketing Automation Software for Todays Marketing Channels
Marketing automation software is invaluable for businesses who have growth as a long-term goal, but with so many marketing automation software out there, it can be difficult to figure out which one is the right fit.
This list covers some of today’s top marketing automation software for each of the main marketing channels.
Email Marketing Automation Software
When social media platforms and algorithms change or fail, email marketing will still be there.
As a marketer’s arguably most valuable distribution channel, it’s important to invest in a solid email service provider (ESP) system that will help you scale your email lists, open rates, and conversions.
Most of today’s ESP’s include automation features, so you can distribute dynamic emails without having to manually configure very email.
Our pick for the best email marketing automation software is Klaviyo.
Klayviyo’s made waves in the email marketing industry, with over 6,000 former Mailchimp customers switching over to them in the last two years.
Marketo is another popular email service provider that offers a lot more than just email. Marketo’s expanding set of features includes everything from lead scoring, smart list creation, landing page production, and much more.
CRM Automation Software
CRM and marketing automation software see a lot of interlap due to how intimately they’re tied to customer-brand relationships.
For an all-in-one CRM and marketing automation software, several come to mind depending on the size of your business and your goals.
Each of these platforms have their pros and cons, but all of them offer powerful features (and a free trial) that enable you to:
- Collect and manage customer information
- Create customer profiles and audience lists for smarter segmentation
- Organize data and automate sales to drive forward deals
Inbound Marketing Automation Software
Inbound marketing is a huge part of a business’ digital presence, making the software you choose critical to your success. For the best inbound marketing automation software, we recommend a brand you’re probably already familiar with: Hubspot.
Similar to Google Analytics, Hubspot gives you access to features such as:
- What pages are being looked at in real-time
- What browsers are being used
- What exit pages are being clicked
- How long visitors are on your site
However, it also gives you creative tools that allow you to create blog posts and landing pages, as well as marketing automation tools that help move prospects down your sales funnel to turn them into customers.
Social Media Marketing Automation Software
Chances are your customers are on social media, which means you should be on it too. Our top pick for best all-around social media marketing automation software is Agora Pulse. Agora Pulse is an all-in-one software that allows you to:
- Schedule content across six social media networks
- Collaborate with team members
- Track the impact of your social content with smart analytics
Agora Pulse also offers a suite of social media marketing tools you can try out, free of charge.
Social media marketing automation software doesn’t just stop here, however. If you find yourself using one platform more than others, check out these specialized platform-specific options.
When it comes to easy to use Facebook automation software, AdEspresso is one of the best solutions around. Simple and straightforward, AdEspresso gives you access to:
- Analytics that are easy to understand
- Customizable dashboards
- Detailed metrics
If you have a presence on Instagram, Kicksta is one of the best Instagram automation software out there. Unlike many other providers, Kicksta offers Instagram follower growth without using bot accounts to pad your numbers. You also get access to a dedicated customer success manager, smart targeting algorithm, and growth reports
You’re probably already familiar with our choice for Twitter automation software, Buffer. Using Buffer, you can schedule up to 10 Tweets at a time and monitor them through your Buffer dashboard.
LeadFuze is a popular LinkedIn automation tool, even over LinkedIn’s own Sales Navigator. Using LeadFuze, you can filter your leads using data such as what kind of technology they use, how much they spend on ads, and more.
If you’re in the market for Pinterest automation software, Pingraphy can help. With Pingraphy, you can automate your content by scheduling Pins to publish at select times.