Each year, The 3% Movement hosts their Super Bowl Speak Up, Tweet Up, inviting all binary/non-binary genders from across the industry to live post their reactions to Super Bowl ads using #3PercentSB.
The organization, designed to help change the ratio of female demographics across the advertising industry, was founded a decade ago when only 3% of creative directors were women. Like Tinuiti, they believe that it’s critical to change the ratio across color and self-identified genders.
On Super Bowl Sunday, Tinuiti’s performance marketing experts joined the conversation (from the comfort of our couches), and took to their LinkedIn to live-share what they were viewing on screen, keeping an eye on everything from brand performance and influencer marketing to streaming and diversity representation from brands.
Check out our social posts below!
Learn More About The 3% Movement
According to the organization’s website, until The 3% Movement came along, only 3% of all U.S. Creative Directors were women. We live in a world where women influence upwards of 80% of consumer spending and 60% of social media sharing. Through a mix of content, community and professional development, the organization helped raise the number of female CDs to 29% while giving agencies a clear road map of ways to champion female creative talent and leadership. The movement includes a 2-day annual fall conference, one-day MiniCons in cities around the world, a Certification Program, agency consulting programs, a vibrant online community, a live Super Bowl Tweetup, a student scholarship fund, a business blog and more.