Wouldn’t it be nice to know where you stand against your competitors on the Amazon Marketplace? Luckily, at Tinuiti, our experts have released a variety of features that can help you do just that. We’re excited to announce we’ve expanded our SOV (Share of Voice) features within MobiusX to provide our Amazon clients with historical benchmarking of all brands across the digital shelf. Our SOV suite also now includes the ability for brands to manage bespoke keyword strategies to understand how different approaches impact SOV performance. On the campaign management side, we’ve added new bid optimization options for Amazon clients. Bids for Sponsored Brands can now be adjusted at the placement group level allowing for more strategic controls to win premium placements on Amazon.com. 

“As competition on the Amazon marketplace continues to ramp, it’s important for brands to not only understand their own visibility, but those of key competitors in their peer set and new entrants to the market. MobiusX provides analytics to help brands understand where they should be competing more aggressively, along with the ability to execute on those ad strategies to help brands achieve their full potential.”

– David Weichel, VP, Product Development at Tinuiti

In this edition of our Q1 2022 Release Notes, we’ll take a deeper look at these new features and why they are important to clients including:

Relevant Audience: Amazon Clients

The Challenge: 

  • It’s often challenging to track which brands are owning Share of Voice on Amazon week-to-week and how that’s changing over time
  • Advertisers want to understand this, especially in comparison to other brands considered to be top competitors

Our Solution 

  • Our historical trends graph in MobiusX now displays SOV metrics for all brands within the digital shelf in addition to our clients’

“With the addition of this new feature, our clients can now see how they and their competitors are trending over time to surface insights like seasonality, growth of emerging brands, and much more.”

– Cara Thompson, Product Operations Manager at Tinuiti

This new feature has been available from March 2022

Amazon Share of Voice – Keyword Tags

Relevant Audience: Amazon Clients

The Challenge: 

  • Advertisers want more visibility in understanding how their keyword strategies impact their SOV metrics and presence on the digital shelf 

Our Solution 

  • With Keyword Tags, advertisers can now create bespoke groupings to view SOV metrics by relevant keyword strategies 
  • Now brands can understand what keyword strategies build and maintain share while also learning where there are opportunities for improvement
  • Keyword Tags can be modified as needed over time as advertising strategies evolve

“Whether a brand is experimenting with new keywords or wants to track growth in share for conquesting terms, this feature provides complete customization for viewing SOV metrics in ways that are most relevant to a brand’s preference.”

– Cara Thompson, Product Operations Manager at Tinuiti

 

This new feature has been available from March 2022

Relevant Audience: Amazon Clients

The Challenge:

  • Brands are using a singular bid strategy across all Sponsored Brand placements, regardless of where the ad is serving on Amazon.com and that placement’s performance. This leads to suboptimal ad performance and slower customer growth overall.

Our Solution:

  • MobiusX now offers the capability to adjust bids for Sponsored Brands at the placement group level, such as product detail pages, home pages, and Other pages
  • Increase bid adjustments for specific placements that will help your brand connect with shoppers at various stages of their shopping journey on Amazon.com
  • Use these adjustments at scale to execute against various campaign-level strategies across your Sponsored Brands portfolio

This new feature has been available from March 2022

About MobiusX + Release Notes

MobiusX is our powerful AI-enabled eCommerce activation tool that uses product data as the foundation on which your media, bid, and feed strategies are optimized across campaigns for maximum profitability. MobiusX continually evolves to sell more of your product, faster, across all the industry’s top marketplaces. In an effort to share our tech updates and capabilities, Tinuiti produces MobiusX Release Notes on a quarterly basis to share our product updates to power your performance. Stay tuned for next quarter’s release notes and learn more about our technology here.

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