Introducing improved ways to work across Amazon, other marketplaces and e-retailers. 

MobiusX is our powerful AI-enabled ecommerce activation tool set that uses product data as the foundation on which your media, bid, and feed strategies are optimized across campaigns for maximum profitability. MobiusX continually grows and evolves to sell more of your product, faster, across all the industry’s top marketplaces. In an effort to share our tech updates and capabilities, Tinuiti is launching MobiusX Release Notes: product updates that power your performance. Learn more about our technology here.

Executive Summary

We’ve launched a cross-marketplace analytics dashboard so our teams can monitor progress across different channels and quickly take action when needed, giving teams time back to focus on the work that matters most. These additional insights to digital shelf and share metrics also help our teams dive deeper into how brands are winning on Amazon and beyond. Lastly, we’ve continued to expand our suite of ad operations and campaign management tools to support Instacart and Walmart for stronger execution and better performance for our clients.

We’re excited to announce the Q3 2021 releases of:

Marketplaces & Retail Media Dashboard

Relevant Audience: Marketplaces and Retail Media clients

The Challenge 

  • Fragmented reporting process and disparate tools across multiple e-retailers
  • Time to basic insights was manual and cumbersome

Our Solution 

The MobiusX Dashboard is the first page our account managers see when they access a client’s account. Each “element” is fully customizable and allows our team to surface the data that is most valuable to the client. Features include: 

  • Discover which retailers take the majority of total budget
  • Identify which retailers or campaign types are outperforming on ROAS or ACOS
  • Identify when a metric or KPI is down relative to the previous week and enable teams to quickly take action
  • View “Amazon Ad Spend” alongside “Ordered Revenue” and “Lost Buy Box” Percentage to track overall impact to the business and identify when corrective action needs to be taken

Available from: 7/1/2021

MobiusX – Amazon Share of Voice

Relevant Audience: Amazon clients

The Challenge  

Our clients required a clearer view of their presence within the digital shelf. They needed metrics that would go beyond typical advertising reporting, as well as transparency into where they stood among their competitors.

Our Solution

Our Share of Voice (SOV) metric provides clients with a clear means to track shelf ownership for the keywords they care most about. Benefits and capabilities include:

  • Analyze data for competitors’ rankings across both organic results and paid advertising 
  • Track competitors who are conquesting brand terms
  • Identify any new players in relevant product categories
  • Visualize how SOV metrics are trending over time

Available from: 7/31/2021

Walmart Budget Coverage

Relevant Audience: Walmart clients

The Challenge 

Walmart advertisers don’t have insights into exactly when and when a campaign runs out of budget for the day. 

Our Solution 

We’ve developed our technology so that advertisers now have the ability to gain campaign coverage insights such as, average coverage, budget volatility, and reporting when a campaign’s daily budget lapses. This page is accessible through.

Available From: 9/30/2021

Walmart Search Term Harvesting

Relevant Audience: Walmart clients

The Challenge

Advertisers leveraging Walmart’s Sponsored Product campaigns can spend hours mining customer query data for new targeting opportunities, let alone adding them to their desired campaigns. 

Our Solution

Through this enhancement, we’re now able to manually harvest keywords within MobiusX. This feature will allow users to achieve improved efficiency by adding winning keywords to manual campaigns—in seconds, not hours. This page is accessible through the Walmart section within MobiusX.

Available From: 9/1/2021

Instacart Campaign Dayparting

Relevant Audience: Instacart clients

The Challenge

Some brands advertising on Instacart run out of daily budget before peak shopping hours, or during low performance days and hours. 

Our Solution 

Users now have the ability to daypart Instacart campaigns. This enables users to automatically change the active state of a campaign based on the day and time. For example, a user can have a campaign status of ON only from 1-6 PM PST Monday, Tuesday, and Saturday and OFF during all other times. This empowers users to reach better efficiency when running ads on Instacart.

Available From: 7/1/2021

Learn more about our technology and speak to an expert here

Get the latest digital marketing insights and trends delivered straight to your inbox.

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.

Shares
Share This
[FREE WEBINAR]
[FREE WEBINAR]