Google is expanding their feed-based search ad services with the roll out of Commercial Action ads. Commercial Action Ads are a revolutionary ad format that does away with all the traditional text Ad elements. These ad formats are almost unrecognizable as they lack headlines, description lines and display URLs. Instead this beta offers an ultra-minimalist feel with straightforward brand mention and price description.
Below are two examples of the Commercial Action Beta, in action:
Currently this beta is only available to a small group of industry specific brands. Feeds are uploaded through Google Merchant center and can be housed alongside Product Listing Ad feeds.
Do you think Action Ads are here to stay?