Last year, Google’s Product Listing Ads became yet another victim of Google’s favorite business move: making users pay for what was once a free service. The newly added cost of PLAs caused many frustrated online merchants to jump ship, which was understandable — but a mistake. Despite the cost, smart sellers who made the most of the situation are now seeing enormous benefits with PLAs, namely high conversion rates and ROI. Read this article for the secret behind the PLA and tips on how to best use the service.

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