The nature of social media and digital marketing is that it is constantly evolving, changing, and moving forward. And that’s what’s behind the biggest and most sinister problem facing digital and social media marketing: proving a direct return on investment for social media and digital marketing efforts.

In this article, Marc Weisinger reveals the secret behind unlocking the biggest problem in digital marketing, “attribution”: a problem you may not even know you have.

http://www.linkedin.com/today/post/article/20140211151233-6140010-the-roi-we-ve-all-been-waiting-for-overcoming-the-marketing-attribution-problem?published=t

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