2020 Merchant Center Product Feed Updates: What You Should Know
Google recently announced some exciting enhancements and requirements for Shopping product feeds submitted through the Google Merchant Center. The...
5 Email Marketing Tools You Need to Be Successful
For every $1 you spend on email marketing, you can expect an average return of $42. With this strong of a return, it’s no wonder email continues to...
Amazon Sponsored Brands Custom Image Creative Now Available on Mobile
Amazon recently announced that Amazon Sponsored Brands custom image creative is now available on mobile for Amazon sellers. What are Amazon...
Amazon FBM and Seller Fulfilled Prime (SFP): How-to Guide
With Amazon being the largest ecommerce site in the world, and with millions of daily active shoppers, it’s essential for merchants to list their...
Back in Auction – Amazon Returns to Google Advertising in the US
Almost three months ago we reported on Amazon’s decision to pause Google text and Shopping ads as it focused on essential products in the early days...
Mobile Game Ads: Formats and Design Tips for Gaming App Ads
With a market that is expected to balloon past $3 billion (and beyond due to COVID-induced acceleration of gaming), game advertising will only...
How to Set Up Ecommerce Tracking in Google Analytics
Ecommerce analytics is essential to understanding your traffic sources, which pages and products customers engage with, and ultimately what drives...
The Best TikTok Examples of Ads
TikTok is a breath of fresh air; a new, young voice among aging platforms like Facebook and Instagram. It’s a social media platform that’s full of...
The Complete Email Marketing Guide for Beginners 2020
Email marketing is the most important channel for any business built on customer relationships. Studies show that 81% of SMBs still rely on email as...
Finding Success on Amazon During COVID-19: Q&A with Highlights for Children, Inc.
How do you bring a long-standing publication to the Amazon Marketplace? Better yet – how do you increase total sales 742% on the Amazon Marketplace...
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