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Recent Posts

Google Performance Max Guide: Tips to Optimize Your Ads

Google Performance Max Guide: Tips to Optimize Your Ads

Google’s Performance Max campaigns came out of beta more than three years ago, and have grown to be a wildly popular campaign type among new and experienced marketers alike. In this article, we’ll unpack what Google Performance Max campaigns are, how they differ from...

Top 15 Retail Media Networks to Watch in 2024 [Updated]

Top 15 Retail Media Networks to Watch in 2024 [Updated]

When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. And…it hasn’t stopped. Looking back nearly three years later—with signal loss and cookie deprecation becoming more real and impactful...

Streaming TV Advertising Campaign Best Practices & Platforms

Streaming TV Advertising Campaign Best Practices & Platforms

In an era dominated by digital content consumption, streaming TV has emerged as a powerful tool for marketers to connect with their target audience. In this post, we’ll explore the world of streaming TV advertising, from its definition, to best practices, and the...

Brand Equity and Its Impact on Revenue

Brand Equity and Its Impact on Revenue

It has long been common for marketers to have separate media buying budgets for branding efforts and performance-driving efforts, with each living on their own proverbial side of the house. Branding budgets have historically had their own set of KPIs, different from...

What’s Linear TV? Is it Still Relevant to Advertisers in 2024?

What’s Linear TV? Is it Still Relevant to Advertisers in 2024?

In the ever-evolving world of media and entertainment, the term "linear TV" may sound like a recent addition to our vocabulary, but the concept has actually been around a lot longer than you might think. In fact, each time you turn on the TV to watch your broadcast...

What is Instacart? How it Works for Shoppers & Stores

What is Instacart? How it Works for Shoppers & Stores

“How does Instacart work?” It’s a simple enough question on the surface. And the answer can be fairly simple as well, depending on what exactly someone is really asking. Many people asking that question are actually wondering what exactly Instacart is, and/or how they...

How Do eBay’s Promoted Listings Advanced Ads Work?

How Do eBay’s Promoted Listings Advanced Ads Work?

eBay Promoted Listings Advanced ads have come out of beta just in time for Holiday 2023. These cost-per-click ads give sellers and brands “priority access to placements across eBay” with targeting and budgeting options that make advertising on eBay more turnkey—and...

Recent Posts

Google Performance Max Guide: Tips to Optimize Your Ads

Google Performance Max Guide: Tips to Optimize Your Ads

Google’s Performance Max campaigns came out of beta more than three years ago, and have grown to be a wildly popular campaign type among new and experienced marketers alike. In this article, we’ll unpack what Google Performance Max campaigns are, how they differ from...

Top 15 Retail Media Networks to Watch in 2024 [Updated]

Top 15 Retail Media Networks to Watch in 2024 [Updated]

When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. And…it hasn’t stopped. Looking back nearly three years later—with signal loss and cookie deprecation becoming more real and impactful...

Streaming TV Advertising Campaign Best Practices & Platforms

Streaming TV Advertising Campaign Best Practices & Platforms

In an era dominated by digital content consumption, streaming TV has emerged as a powerful tool for marketers to connect with their target audience. In this post, we’ll explore the world of streaming TV advertising, from its definition, to best practices, and the...

Brand Equity and Its Impact on Revenue

Brand Equity and Its Impact on Revenue

It has long been common for marketers to have separate media buying budgets for branding efforts and performance-driving efforts, with each living on their own proverbial side of the house. Branding budgets have historically had their own set of KPIs, different from...

What’s Linear TV? Is it Still Relevant to Advertisers in 2024?

What’s Linear TV? Is it Still Relevant to Advertisers in 2024?

In the ever-evolving world of media and entertainment, the term "linear TV" may sound like a recent addition to our vocabulary, but the concept has actually been around a lot longer than you might think. In fact, each time you turn on the TV to watch your broadcast...

What is Instacart? How it Works for Shoppers & Stores

What is Instacart? How it Works for Shoppers & Stores

“How does Instacart work?” It’s a simple enough question on the surface. And the answer can be fairly simple as well, depending on what exactly someone is really asking. Many people asking that question are actually wondering what exactly Instacart is, and/or how they...

How Do eBay’s Promoted Listings Advanced Ads Work?

How Do eBay’s Promoted Listings Advanced Ads Work?

eBay Promoted Listings Advanced ads have come out of beta just in time for Holiday 2023. These cost-per-click ads give sellers and brands “priority access to placements across eBay” with targeting and budgeting options that make advertising on eBay more turnkey—and...