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Google Clicks Declining, CPC Exploding for Many Retailers as US Reopens
The pandemic brought with it a surge in ecommerce demand, spilling over into overwhelming search interest for products and services that consumers...
What Is OTT Advertising: A Breakdown of Over-the-Top Ads
One of the biggest trends shaping advertising right now is the rapid rise of streaming video viewership. With an estimated 150 million US adults now...
Advertising on Walmart Marketplace: Updated Guide for 2021
Amazon might have the lion’s share of inventory and sellers in the online marketplace space, but they're not the only major player on the block....
Amazon Maintaining Strong Google Shopping Presence in US, but Paused in Canada
If you read our Q1 2021 Google Ads Benchmark Report, you know that Amazon’s presence in US Google Shopping auctions surged throughout Q1, topping...
![What is Amazon Vine? [A Closer Look At The New and Improved Vine Experience]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDMlMkZXLTAzLTMxLTIxLUFtYXpvbl9mZWF0dXJlZC00MDB4MjUwLmpwZyIgZGF0YS13PSI0MDAiIGRhdGEtaD0iMjUwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
What is Amazon Vine? [A Closer Look At The New and Improved Vine Experience]
Product reviews have a significant impact on a product’s ranking, traffic, and sales performance on Amazon. The more product reviews, the more...
How Audience Experience Could Be Affecting Your Ecommerce Conversion Rate
By now, every retailer recognizes that ecommerce websites are a must-have. Yet far too many treat their webstore as a set-and-forget channel, only...
Reddit Advertising: Experts Share How Upper Funnel Tactics Can Drive Conversions
Advertising on Reddit is one of the most underutilized marketing strategies in today’s digital marketplace. Reddit is a discussion website that...
What is Walmart Plus (Walmart+)?
Amazon currently holds the top spot in online retail thanks in large part to the incredible popularity of their Amazon Prime offering. But Prime...
Meet Ortega Group: An Ex-Amazonian Led Consultancy Redefining How Brands Amplify Success on Amazon
In March, Tinuiti announced the acquisition of Amazon-specialist agency, Ortega Group. The Seattle-based firm of former-Amazonians specializes in...
![What Is Schema Markup [and Why Is It Important For SEO]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDMlMkZ3b21hbi11c2luZy1sYXB0b3Atc2l0dGluZy1vbi1jb3VjaC00MDB4MjUwLmpwZyIgZGF0YS13PSI0MDAiIGRhdGEtaD0iMjUwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
What Is Schema Markup [and Why Is It Important For SEO]
If you're looking for a way to drive more visitors via search, schema markup can help your website get more clicks from visibility. In this article,...
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