The Tinuiti Blog
Breaking news, research, and visionary insights for today’s advertising landscape
Subscribe to Tinuiti content
*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.
![Kroger Platform Announcement [October 2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEwODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEwODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ0aW51aXRpLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMyUyRjEwJTJGS3JvZ2VyLVBsYXRmb3JtLUFubm91bmNlbWVudC1PY3RvYmVyLTIwMjMud2VicCIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEwODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg== "Kroger Platform Announcement [October 2023]")
By Emily Suillivan | Oct 17, 2023 | Retail Media
Featured Posts
By Emily Sullivan | Aug 18, 2023 | Ecommerce
By Emily Sullivan | Aug 10, 2023 | Paid Social
By Shannon Mullery | May 25, 2023 | Company News
By Tara Johnson | Jan 31, 2023 | Amazon & Marketplaces
Recent Posts
![OTT Advertising Guide: Key Definitions & Marketing Examples [2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDglMkZTY3JlZW5zaG90LTIwMjMtMDktMTktMTUwNzU3LTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
OTT Advertising Guide: Key Definitions & Marketing Examples [2023]
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Streaming video advertising provides an effective...
Preparing Your AMC and Media Strategy for Prime Big Deal Days
Following a successful Prime Early Access Sale last fall, Amazon is once again getting a headstart on the holidays with a new savings event—Prime Big Deal Days. With shoppers being given an opportunity to secure holiday deals a month before the Thanksgiving stuffing...
What is Post-Click Optimization? Expert Advice for Your Strategy
If your advertising conversions are down despite healthy ad engagement, post-click optimization may be the missing piece of your puzzle. Similar in some ways to conversion rate optimization (CRO), post-click optimization is focused on ensuring that your landing pages...
The Shopping Habits of Gen Z: Trends & Statistics for Marketers
Gen Z is more than just the generation that brought us the return of low-rise jeans, Y2K fashion trends, and a disdain for the side-part. As digital natives who've grown up in a highly connected world, Gen Z's approach to shopping is rewriting the rules of consumer...
Preparing for Prime Big Deals Days: Amazon’s Fall Deal Event
It’s been a couple months since Amazon Prime Day 2023 came to a close, with over 375 million items purchased, and over $12.5 billion saved thanks to special deals and discounts. The big question is: Is there going to be another Prime Day in October? The simple answer...
Amazon Marketing Stream: Definition, Data Types & Benefits
Amazon advertisers have historically relied on pull-based Amazon Ads API calls to monitor their intraday performance on the platform. In 2022, this manual process was given a literal reporting ‘push’ in the right direction with the beta release of Amazon Marketing...
What’s Split Testing? Best Practices & Importance for Marketers
It’s no secret that the marketing world is constantly shifting and evolving. Every click, like, and share counts, but the real key to success lies in making data-driven decisions. Testing plays a critical role in marketing and serves as a foundational practice that...
Amazon Glossary: Key Terms and Acronyms for Brands, Advertisers and Sellers
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Don’t know your Buy Box from your Brand Registry, or your DSP from your AMC? Tinuiti is here to help! We’ve put together a veritable encyclopedia of Amazon, outlining definitions for some of the most common terms...
![37 Holiday Shopping Statistics & Key Marketing Insights [2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDglMkZHVUVTVC1QT1NUXy1WYWx1ZS1vZi0xUC1EYXRhLTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
37 Holiday Shopping Statistics & Key Marketing Insights [2023]
Beyond the fun festivities, the holiday season is an incredibly significant time for both businesses and consumers alike, shaping economic landscapes year after year. In this post, we’ll discover how the art of gifting fuels retail sales and steers supply chains....
How Google Responsive Search Ads Work & 10 Helpful Tips
Responsive Search Ads (RSAs) allow advertisers to enter multiple headline and description options that Google can combine in creating a personalized, relevant ad for each searcher. Google tests different combinations of the headlines and descriptions provided to learn...
Recent Posts
OTT Advertising Guide: Key Definitions & Marketing Examples [2023]
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Streaming video advertising provides an effective...
Preparing Your AMC and Media Strategy for Prime Big Deal Days
Following a successful Prime Early Access Sale last fall, Amazon is once again getting a headstart on the holidays with a new savings event—Prime Big Deal Days. With shoppers being given an opportunity to secure holiday deals a month before the Thanksgiving stuffing...
What is Post-Click Optimization? Expert Advice for Your Strategy
If your advertising conversions are down despite healthy ad engagement, post-click optimization may be the missing piece of your puzzle. Similar in some ways to conversion rate optimization (CRO), post-click optimization is focused on ensuring that your landing pages...
The Shopping Habits of Gen Z: Trends & Statistics for Marketers
Gen Z is more than just the generation that brought us the return of low-rise jeans, Y2K fashion trends, and a disdain for the side-part. As digital natives who've grown up in a highly connected world, Gen Z's approach to shopping is rewriting the rules of consumer...
Preparing for Prime Big Deals Days: Amazon’s Fall Deal Event
It’s been a couple months since Amazon Prime Day 2023 came to a close, with over 375 million items purchased, and over $12.5 billion saved thanks to special deals and discounts. The big question is: Is there going to be another Prime Day in October? The simple answer...
Amazon Marketing Stream: Definition, Data Types & Benefits
Amazon advertisers have historically relied on pull-based Amazon Ads API calls to monitor their intraday performance on the platform. In 2022, this manual process was given a literal reporting ‘push’ in the right direction with the beta release of Amazon Marketing...
What’s Split Testing? Best Practices & Importance for Marketers
It’s no secret that the marketing world is constantly shifting and evolving. Every click, like, and share counts, but the real key to success lies in making data-driven decisions. Testing plays a critical role in marketing and serves as a foundational practice that...
Amazon Glossary: Key Terms and Acronyms for Brands, Advertisers and Sellers
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Don’t know your Buy Box from your Brand Registry, or your DSP from your AMC? Tinuiti is here to help! We’ve put together a veritable encyclopedia of Amazon, outlining definitions for some of the most common terms...
37 Holiday Shopping Statistics & Key Marketing Insights [2023]
Beyond the fun festivities, the holiday season is an incredibly significant time for both businesses and consumers alike, shaping economic landscapes year after year. In this post, we’ll discover how the art of gifting fuels retail sales and steers supply chains....
How Google Responsive Search Ads Work & 10 Helpful Tips
Responsive Search Ads (RSAs) allow advertisers to enter multiple headline and description options that Google can combine in creating a personalized, relevant ad for each searcher. Google tests different combinations of the headlines and descriptions provided to learn...