The Complete Guide to ROKU Ads (OTT)
When people talk about over-the-top (OTT) streaming devices, the first thing that usually comes to mind is Apple TV and Google Chromecast....
The Best Product Launch Checklist: From Idea to Sales Success
Launching a product can be one of the most exciting (and stressful) times for your business. Creating hype, raising awareness, and pushing for sales...
Feel Good Friday (5/1/20)
Friday is finally here! Put a smile on and tip your cap to these great companies making a difference during COVID-19. New Tech Means New...
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How The Facebook Algorithm Works + 5 Best Practices [2020]
It's the question with an answer that eludes many of us: why do some posts go viral with engagement, while others wither and die off without so much...
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What is Hulu Advertising [OTT]?
With the rise in streaming services, a new medium known as OTT (over-the-top) advertising now allows brands to reach their audiences while they...
How to Jumpstart Your Post-COVID-19 Recovery Plan
It’s been just over one month since COVID-19 effectively canceled the first half of 2020 – though most would argue it feels more like years. There’s...
The 15 Best Online Marketplaces for Ecommerce Retailers (2020)
As an ecommerce seller, your success relies heavily on the online marketplaces where you choose to list your products Your marketplace determines...
Feel Good Friday (4/24/20)
The weekend is almost here and we're turning up the positive vibes! Check out these brands that are doing their part to address some of the...
The Advantages of Animated PNGs In Email
As a top trend in email marketing for 2020, animation in email has become a proven way to increase engagement and entice readers to click through....
![Facebook Reverses Campaign Budget Optimization Shift [Update]](https://mllh7z7bitrc.i.optimole.com/jHdOZSo-7z4sT_TP/w:400/h:250/q:75/rt:fill/g:ce/https://tinuiti.com/wp-content/uploads/2020/04/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Amazon-Brand-Registry-18.png)
Facebook Reverses Campaign Budget Optimization Shift [Update]
In a move that surprised many this week, Facebook announced that advertisers will no longer be locked into Campaign Budget Optimization (CBO). The...
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