How Avocados From Mexico Is Using OTT To Create Disruptive and Effective Ads
Over her 20+ year marketing career, Ivonne Kinser has played leadership roles in multiple corporations representing multi-billion dollar brands, as...
What To Expect On Black Friday and Cyber Monday: 2020 Ecommerce Predictions
Black Friday and Cyber Monday have always been stressful times for eCommerce vendors, but 2020’s shopping holidays are going to be especially...
YouTube Ad Specs [2021 Update]
With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and top website for video content consumption. This...
3 Rules for SMS Compliance (and How to Grow Your List Within Text Law)
In the ever-evolving mobile culture we live in, your investment in digital marketing is now more crucial than ever. Are you optimizing ROI and...
What are Amazon’s Owned and Operated Sites for DSP?
Advertising with the Amazon Demand-Side Platform (DSP) can help increase your brand awareness both on and off Amazon — including across the wide...
Must-Attend Ecommerce Conferences in 2021
Ecommerce conferences have always been the best places for industry practitioners to grow both their professional network and their knowledge. This...
Experts Share Email Marketing Trends and Predictions for 2021
2020 was an unpredictable year for Email Marketing due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to...
Purpose-Driven Marketing in a Tumultuous 2020: A CMO Conversation
2020 has made one thing clear: it’s no longer acceptable for brands to sit silently on the sidelines in times of crisis and wait for things to pass....
What is Google Analytics 4 and How Is It Different From Other Versions?
Google Analytics 4 marks a major shift in thinking about how web and app properties are tracked. Formerly called "App + Web properties" in beta,...
Paid Social Cyber Week: Top 4 Last-Minute Tips [Video]
I’m Katy Lucey, Director of Paid Social at Tinuiti and I’m here with some pointers from our team of social ad experts to help advertisers prepare...
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