Amazon Sponsored Brands Spend Soars 47% Y/Y in Q1 2020
Amazon has clearly been an important part of helping Americans access the products they want and need during the Coronavirus. Demand has been so...
What is the Amazon Demand Side Platform (DSP)?
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out — even as today’s consumers...
Advertisers See Major Sales Spike Amid Consumer Spending Surge
Great news for advertisers: accounts across many verticals saw a major lift in conversions and sales last week, with some brands reporting record...
The Rise of TikTok During COVID-19
The coronavirus and its spread has changed the way people interact with each other. Keeping social and physical distance, although only temporary,...
Google Launches Unpaid Product Listings For Shopping
Google announced a major change today that it is opening up its Google Shopping property to include organic listings from merchants that opt-in (for...
Experts Share Next Steps For Amazon Advertisers in Wake of COVID-19
COVID-19’s global impact has forced Amazon advertisers to adjust to a new reality or what some are calling “the new norm”. According to Tinuiti's...
SEO vs. SEM: How They’re Different (Why You Need Both to Succeed)
Spoiler alert: SEO (search engine optimization) and SEM (search engine marketing) are two critical pieces of a successful digital marketing...
What is Walmart+?
Amazon currently holds the top spot in retail thanks in large part to the Amazon Prime paid subscription service. But Walmart is planning on...
Instagram Story Ads Guide + 8 Design Tips To Boost Conversions
Instagram Story Ads first launched in 2017 as Story feeds began eclipsing news feeds in popularity, and have since become an essential component to...
Feel Good Friday (4/17/20)
The initial shock of this pandemic has faded away, but we still have a long way to go. Luckily, as we’re all going through these struggles we are...
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