Experts Share Google Ad Predictions for 2021
2020 was an unpredictable year for Google advertisers due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust...
Why Instacart Is Quickly Becoming Consumers’ “Go-to” Delivery Service
In the wake of COVID-19, Instacart has emerged as an undisputed opportunity for brands to acquire and retain grocery and CPG shoppers. If you sell...
Shoppers Shake Off Election Drag to Ramp Up Retail Searches and Orders
The largest US election ever in terms of raw voter turnout captured the attention of many Americans as vote counts and results dragged on throughout...
What Are Google Discovery Ads?
Are you trying to grow the top of your funnel, but are having problems with the quality of traffic you receive? This is only to be expected because...
What Are Instagram Reels?
Instagram recently released a new feature called Instagram Reels. The feature is currently available in the United States and 50 other countries....
Social Commerce: The Ultimate Guide to Every Shoppable Channel
You know that social media is a great tool for marketing your business and driving product discovery. But are you making sales right from the social...
Amazon Stores: A Powerful Tool to Establish Your Brand on Amazon in 2021
Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon. Now that Amazon A+ Content and...
7 Expert Tips for Writing Killer Facebook Ad Copy
This post includes contributions from Brent Villiott, Senior Strategist of Social and Creative Strategy at Tinuiti. The average person sees about...
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Top 30 Best CRO Tools Our Experts Can’t Live Without [2021]
There are thousands of conversion rate optimization (CRO) tools and platforms available online—it’s truly a challenge to find the ones that are...
Measuring Facebook Ad Performance? Here’s Why Last Click Should Be Your Last Resort
Facebook is a behemoth of the advertising world. The company is gaining ground on Google’s market share and drove over $33 billion in ad revenue...
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