Google App Campaigns: Creative & Testing Guide
Creative can make or break the performance of any campaign, especially for marketers using Google App campaigns who want to stand out from the...
3 Trends That Are Shaping Pet Food Industry Ecommerce
The pet food industry, which is projected to grow to a gargantuan $200b value globally by 2025, is undergoing massive change as the brands shift and...
Google Expands Lead Extensions and Improves Customer Match, Offline Conversion Tracking
Google just announced several new Google Ads features that will improve your ability to capture leads across different Google properties. The new...
How Media Mix Modeling Leads To Smarter Ad Spend Decisions
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels? Determining where...
Amazon Sponsored Products Sales Grow in July Despite No Prime Day
Amazon delayed Prime Day this year as it encountered a massive surge in demand brought about by COVID-19 that put strain on Amazon’s fulfillment...
![Amazon Posts Introduces New Capabilities [Including Scheduling Feature]](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ0aW51aXRpLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxOSUyRjEwJTJGYW1hem9uLXBvc3RzLTQwMHgyNTAucG5nIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Amazon Posts Introduces New Capabilities [Including Scheduling Feature]
It’s challenging to build brand loyalty on a platform like Amazon, which highlights the price and speed of delivery above all else. Shoppers who...
Buy on Google Shopping Listings Are Now Free
Google announced a major update to the Shopping Actions marketplace program they’re now calling Buy on Google. Google will waive the 5-15%...
Custom Data Attribution Models: Which Is Best For Your Business?
Are you still relying on a one-size-fits-all approach for attribution modeling? Attribution models allow you to understand the complex factors that...
Snapchat Dynamic Ads to Personalize Customer Experience
Snapchat recently announced that its Dynamic Ads offering, previously in US-only open beta, is now available worldwide. Dynamic Ads can take your...
![What is Hulu Advertising [OTT]?](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDAwIDI1MCIgd2lkdGg9IjQwMCIgaGVpZ2h0PSIyNTAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ0aW51aXRpLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAxJTJGb3R0LTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
What is Hulu Advertising [OTT]?
With the rise in streaming services, a new medium known as OTT (over-the-top) advertising now allows brands to reach their audiences while they...
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