The push to privacy will impact all advertisers. Find out what you need to know about new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts.
![Gmail Ads Rolling into Discovery Ads [Everything You Need To Know]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMTAlMkZXLTIwLTExLTEyLWZlYXR1cmVkLTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Gmail Ads Rolling into Discovery Ads [Everything You Need To Know]
Advertisers, mark your calendars! On July 1, standalone Gmail ads will be absorbed into Google’s Discovery platform with no option of advanced...
The Who, What, & Why of Brand Ambassadors
*This is a guest post by Jenn Kim, Content Marketing Specialist at Aspire IQ. Have you ever seen your friend’s social post, read a customer’s...
How Will Facebook’s IDFA Change Impact Conversion Reporting for Mobile App Advertisers?
As a result of the iOS 14 rollout, Facebook is shifting its mobile app measurement to rely on the SKAdNetwork in order to report on app conversion...
![Google Announces Update To Broad Match and Phrase Match [Plus Tips on How To Reach the Right Customers on Search]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMDklMkYxMDE1MjAtZmVhdHVyZWQtNDAweDI1MC5qcGciIGRhdGEtdz0iNDAwIiBkYXRhLWg9IjI1MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
Google Announces Update To Broad Match and Phrase Match [Plus Tips on How To Reach the Right Customers on Search]
According to a recent announcement, by mid-February Google will begin the rollout of changes to phrase match and broad match modifier in an effort...
How Will Facebook’s IDFA Change Impact Conversion Reporting for Retail Advertisers?
As marketers, we’re data-obsessed — and rightfully so. But as browsers begin blocking third-party cookies, this creates a new set of challenges for...
![Amazon Marketing Cloud 101 [A Powerful Asset for Understanding Audience Engagement]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMTElMkZtZWdoYW4tc2NoaWVyZWNrLV9YRk9iY01fN0tVLXVuc3BsYXNoLTQwMHgyNTAuanBnIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Amazon Marketing Cloud 101 [A Powerful Asset for Understanding Audience Engagement]
Amazon Advertising kicked off 2021 by announcing the Amazon Marketing Cloud, a measurement and analytics solution designed to help marketers measure...
![What is Intelligent Tracking Protection [And Its Relationship to Cookies]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDIlMkZJbnRlbGxpZ2VudC1UcmFja2luZ190aHVtYi00MDB4MjUwLmpwZyIgZGF0YS13PSI0MDAiIGRhdGEtaD0iMjUwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
What is Intelligent Tracking Protection [And Its Relationship to Cookies]
Introduced on Apple’s Safari in 2017, Intelligent Tracking Protection (ITP) prevents the ability to track individuals by blocking third-party...
What is Zero-Party Data?
Data privacy and security are increasingly important to customers. According to a survey by Cisco, 84% of respondents said that they care about...
Political Events Result in Rocky January Performance for Amazon Advertisers
January 2021 came and went with no shortage of historically significant events, as US citizens were gripped by tragedy and political drama on each...
![The Amazon Seller Fulfilled Prime Guide [How Will 2021 Changes Impact Sellers?]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMDUlMkY2LTExLWZlYXR1cmVkLTQwMHgyNTAucG5nIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
The Amazon Seller Fulfilled Prime Guide [How Will 2021 Changes Impact Sellers?]
Amazon announced changes to its Seller Fulfilled Prime (“SFP”) Program that goes into effect on February 1, 2021. The changes are significant and...
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