The push to privacy will impact all advertisers. Find out what you need to know about new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts.
Google Announces iOS 14 Guidelines for Partners
As the digital world prepares for Apple’s Privacy Policy Update, expected to be released early this year, Google has shared information and...
What Google’s Privacy Sandbox Means for Advertisers
*This post was written by Amber Usmani, Associate Director Programmatic Display at Tinuiti Google developed the Privacy Sandbox in response to...
![How Media Mix Modeling Leads To Smarter Ad Spend Decisions [2021 Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDElMkZNZWRpYS1NaXgtTW9kZWxpbmdfdHVtYi00MDB4MjUwLmpwZyIgZGF0YS13PSI0MDAiIGRhdGEtaD0iMjUwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
How Media Mix Modeling Leads To Smarter Ad Spend Decisions [2021 Update]
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels? Determining where...
A WISE Approach to Google Automated Bidding
AI and machine learning are becoming an integral part of advertisers' bidding strategies. But applying automation to your brand's campaign and...
How The Facebook Algorithm Works + 5 Best Practices (2021)
It's the question with an answer that eludes many of us: why do some posts go viral with engagement, while others wither and die off without so much...
Apple’s Privacy Policy Update: FAQs Answered By Top Advertising Experts
The upcoming Apple iOS 14 update grants users the ability to block IDFA (identifier for advertisers) and opt-out of targeting or tracking. It’s...
Facebook Measurement Changes – How Will the Reduction of the Default Cookie Window Impact Advertisers?
Facebook has officially removed the 28-day attribution window option for some brands from its advertising platform. This window has historically...
Instagram Explore: How to Take Advantage of 6678% YoY Impressions
Instagram Explore is one of the most popular features on the platform. According to numbers collected by Instagram, over 50% of users use Explore...
What is Amazon’s IPI? (Everything You Need To Know About the Inventory Performance Index)
Inventory management can make or break sellers. Good inventory management has been known to reduce costs, scale profitability, and improve business...
![Google Smart Shopping: Performance, Pros & Cons, and When to Use [Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA0MDAgMjUwIiB3aWR0aD0iNDAwIiBoZWlnaHQ9IjI1MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMDQlMkY1LTIwLWZlYXR1cmVkLTQwMHgyNTAucG5nIiBkYXRhLXc9IjQwMCIgZGF0YS1oPSIyNTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Google Smart Shopping: Performance, Pros & Cons, and When to Use [Update]
Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by using...
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