by Emily Sullivan | Jan 13, 2023 | Paid Search
It seems that the only constant is change when it comes to Google, and that sentiment certainly rings true as we take on 2023. The search landscape is constantly evolving and Google is finding new ways to drive business growth during times of uncertainty and to help businesses build more durable Google Ads strategies. In […]
by Andy Taylor | Nov 30, 2022 | Amazon & Marketplaces, Ecommerce, Paid Search, Paid Social
Another record-breaking stretch from Thanksgiving through Cyber Monday is in the bag for marketers. As many look to take stock of what happened over this pivotal five-day period, we examined same-store samples from more than $3 billion in annual ad spend under management to unpack what happened across the biggest digital marketing platforms. Here’s what […]
by Andy Taylor | Nov 17, 2022 | Amazon & Marketplaces, Paid Search, Paid Social
Thanksgiving is already just a week away, as we’re now more than halfway through the most important quarter of the year for many brands. We took a look at some of the trends shaping up across Google, Meta and Amazon based on more than $3 billion in annual media under management at Tinuiti to help […]
by Emily Sullivan | Sep 20, 2022 | Paid Search
*This is a guest post by Matt Shover, Paid Senior Search Specialist at Tinuiti Broad match keywords have become more prevalent on Google over the last two years. Broad match is designed to allow keywords to match to an expanded range of relevant queries while incorporating more information about user behavior. But, is broad match […]
by Shannon Mullery | Sep 19, 2022 | Paid Search
In November 2021, Google announced their new Performance Max campaigns would be coming out of beta, making them available to advertiser accounts across the world. In this article, we’ll unpack what Google Performance Max campaigns are, how they differ from other campaign types, benefits and best practices, reporting functionality, and ad optimization tips. What […]
by Tara Johnson | May 24, 2022 | Paid Search
This post was authored by Shannon Mullery and Emily Sullivan, Content Specialists at Tinuiti. After three years with only a virtual audience, Google Marketing Live 2022 #GML2022 brought brands and advertisers a global hybrid experience, with in-person viewing events taking place across the globe, and folks virtually tuning in for the livestream worldwide. From automation to […]