Category: Paid Search

How Google Responsive Search Ads Work & 10 Helpful Tips

How Google Responsive Search Ads Work & 10 Helpful Tips

Responsive Search Ads (RSAs) allow advertisers to enter multiple headline and description options that Google can combine in creating a personalized, relevant ad for each searcher. Google tests different combinations of the headlines and descriptions provided to learn which combos perform best in capturing shoppers’ attention and clicks. “The ability to run and test multiple […]

Is Bing Carving Away at Google’s Search Dominance?

Is Bing Carving Away at Google’s Search Dominance?

Ever since Microsoft announced in February that Edge and Bing would be powered by ChatGPT, observers have wondered if Google’s search dominance would hold up. If other sites like Bing could provide a superior AI-driven experience, the thought goes, maybe, just maybe, Google’s lead in the realm of connecting the US population with information would […]

How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads. Thanks to the latest announcement, the Google Ads Transparency Center could […]