Google Ads Holiday 2019 Prep Guide
The year’s biggest holidays are just around the corner, which means it’s time to get smart with your holiday marketing strategy to capitalize on the season of gift-giving and increased consumer …
Category: Paid Search
Google Seasonality Adjustments: What You Need to Know
Google Seasonal Adjustments first debuted in the second half of 2018 as a beta across Search campaigns.
Fast forward to Holiday 2019, this tool is now available across Search, Display and Shopping campaigns. …
Google Removes Average Position as a Key Metric
It’s official: Google has retired its Average Position metric in favor of a new set of prominence metrics announced late last year.
The Average Position metric was used as a reporting indicator of where …
Google To Sunset Accelerated Ad Delivery
Google has announced that they are sunsetting the Accelerated delivery method for Search and Shopping campaigns, and replacing it with improved Standard delivery.
Here’s how the change will impact …
Amazon Regains Dominant Google Shopping Visibility Following Prime Day Disappearing Act
Leading up to this year’s two-day Prime Day event we reported that Amazon’s Google Shopping impression share skyrocketed as a result of Amazon aggressively ramping up its Product Listing Ads (PLA)…
10 YouTube Trends & SEO Tips From VidCon 2019
YouTube is now the 2nd largest search engine, outranked only by its owner, Google, which is why understanding the latest YouTube search trends and emerging SEO best practices are crucial for building your brand…
