The last year has brought a lot of interesting twists in the saga of Amazon bidding on Google Shopping ads, a format the eCommerce giant didn’t start wading into until December 2016 in the US. With the pandemic bringing…
Many Americans received stimulus checks over the last few days as a result of President Biden signing the American Rescue Plan bill on March 11. The move provides direct payments to millions of Americans who are…
Many advertisers have been experiencing significant shifts in demand since the start of the extensive winter storms that swept the country in mid-February. With severe power outages in some areas, online demand…
![Gmail Ads Rolling into Discovery Ads [Everything You Need To Know]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYxMCUyRlctMjAtMTEtMTItZmVhdHVyZWQuanBnIiBkYXRhLXc9IjEwMDAiIGRhdGEtaD0iNDkwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
Advertisers, mark your calendars! On July 1, standalone Gmail ads will be absorbed into Google’s Discovery platform with no option of advanced targeting.
If you rely on Gmail ads for your digital marketing strategy,…
![Google Announces Update To Broad Match and Phrase Match [Plus Tips on How To Reach the Right Customers on Search]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwOSUyRjEwMTUyMC1mZWF0dXJlZC5qcGciIGRhdGEtdz0iMTAwMCIgZGF0YS1oPSI0OTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
According to a recent announcement, by mid-February Google will begin the rollout of changes to phrase match and broad match modifier in an effort to make it easier for brands to reach customers, no matter how they’re…
![Google Smart Shopping: Performance, Pros & Cons, and When to Use [Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNCUyRjUtMjAtZmVhdHVyZWQucG5nIiBkYXRhLXc9IjEwMDAiIGRhdGEtaD0iNDkwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.
Smart Shopping campaigns feature…
