Responsive Search Ads (RSAs) allow advertisers to enter multiple headline and description options that Google can combine in creating a personalized, relevant ad for each searcher. Google tests different combinations of the headlines and descriptions provided to learn which combos perform best in capturing shoppers’ attention and clicks. “The ability to run and test multiple […]
![What Is Marketing Efficiency Ratio? [And Why It’s Gaining Traction in 2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjMlMkYwNiUyRlNjcmVlbnNob3QtMjAyMy0wNi0yMS0wNzU4MTUtMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
As marketers, we thrive on examining conventional metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), bounce rates, and ROAS (Return on Ad Spend). However, there is an additional acronym that deserves a place in your marketing vocabulary: MER (Marketing Efficiency Ratio). What Is Marketing Efficiency Ratio (MER) And How Do You Calculate […]
Ever since Microsoft announced in February that Edge and Bing would be powered by ChatGPT, observers have wondered if Google’s search dominance would hold up. If other sites like Bing could provide a superior AI-driven experience, the thought goes, maybe, just maybe, Google’s lead in the realm of connecting the US population with information would […]
The CPG customer journey is now more nuanced than it’s ever been, with steady expansions in the ways shoppers can discover, research, and ultimately purchase day-to-day essentials. Part of that journey is tied to traditional search engines like Google and Bing, which play a significant role in the path to purchase for many consumers. […]
After the conclusion of Google I/O 2023, the stage was set for Google Marketing Live 2023, which brought a global hybrid experience to brands and advertisers. In-person viewing events were organized across different locations worldwide, allowing participants to convene locally, while virtual attendees from all corners of the globe tuned in to watch the livestream. […]
Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads. Thanks to the latest announcement, the Google Ads Transparency Center could […]
