![Google Will Sunset Similar Audiences in 2023 [Timelines & Next Steps]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjMlMkYwMSUyRkdvb2dsZS1XaWxsLVN1bnNldC1TaW1pbGFyLUF1ZGllbmNlcy1pbi0yMDI0LTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
It seems that the only constant is change when it comes to Google, and that sentiment certainly rings true as we take on 2023. The search landscape is constantly evolving and Google is finding new ways to drive business growth during times of uncertainty and to help businesses build more durable Google Ads strategies. In […]
Another record-breaking stretch from Thanksgiving through Cyber Monday is in the bag for marketers. As many look to take stock of what happened over this pivotal five-day period, we examined same-store samples from more than $3 billion in annual ad spend under management to unpack what happened across the biggest digital marketing platforms. Here’s what […]
Thanksgiving is already just a week away, as we’re now more than halfway through the most important quarter of the year for many brands. We took a look at some of the trends shaping up across Google, Meta and Amazon based on more than $3 billion in annual media under management at Tinuiti to help […]
*This is a guest post by Matt Shover, Paid Senior Search Specialist at Tinuiti Broad match keywords have become more prevalent on Google over the last two years. Broad match is designed to allow keywords to match to an expanded range of relevant queries while incorporating more information about user behavior. But, is broad match […]
In November 2021, Google announced their new Performance Max campaigns would be coming out of beta, making them available to advertiser accounts across the world. In this article, we’ll unpack what Google Performance Max campaigns are, how they differ from other campaign types, benefits and best practices, reporting functionality, and ad optimization tips. What […]
![Powering The Next Generation of Google Ad Experiences [Recap of Google Marketing Live 2022]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwOSUyRmNvbnZlcnNpb24tcmF0ZS1vcHRpbWl6YXRpb24taGVyby0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
This post was authored by Shannon Mullery and Emily Sullivan, Content Specialists at Tinuiti. After three years with only a virtual audience, Google Marketing Live 2022 #GML2022 brought brands and advertisers a global hybrid experience, with in-person viewing events taking place across the globe, and folks virtually tuning in for the livestream worldwide. From automation to […]
