![Powering The Next Generation of Google Ad Experiences [Recap of Google Marketing Live 2022]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwOSUyRmNvbnZlcnNpb24tcmF0ZS1vcHRpbWl6YXRpb24taGVyby0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
This post was authored by Shannon Mullery and Emily Sullivan, Content Specialists at Tinuiti. After three years with only a virtual audience, Google Marketing Live 2022 #GML2022 brought brands and advertisers a global hybrid experience, with in-person viewing events taking place across the globe, and folks virtually tuning in for the livestream worldwide. From automation to […]
![What’s the Best Match Type for Your Paid Search Campaign? [Our Experts Reveal New Testing Data]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwMyUyRlNjcmVlbnNob3QtMjAyMi0wMy0xMC0wOTUxMTQtMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
The paid search landscape continues to move at record speed and it can be hard to keep up with its rapid evolution. To put it simply, the search world is shifting. Hyper-segmentation within campaigns is going to be a thing of the past and with the rise of machine learning and automation within Google, this […]
As the evolution of Google’s landscape continues to take shape, we know the future success of businesses advertising on Google will require testing new approaches and strategies in preparation for a major shift. Although we can’t be sure what to expect in the new year, we asked our leading industry experts what trends they predict […]
The biggest five-day stretch for many brands is now officially in the books. As we at Tinuiti do every year, we’ve unpacked the most important trends that shook out across Google, Facebook and Amazon advertising during the key Cyber Five period between Thanksgiving and Cyber Monday. The charts included in this recap are produced […]
The way people search is changing daily and according to Google, “15% of search queries every day are new searches we’ve never seen before.” For nearly a decade, Google has demonstrated the desire and ability to adapt to changing search user habits and goals with advertisements. In the latest announcement, starting June 30, 2022, responsive […]
![What is the Google Deal Results Page? [And Why It’s Valuable for Brands in Q4]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwNiUyRlctNy0xNC0yMS1mZWF0dXJlZC5qcGciIGRhdGEtdz0iMTAwMCIgZGF0YS1oPSI0OTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Google is constantly updating its algorithms, products, and tools for all users across the web. At Google Marketing Live 2021, the tech giant announced many new features for brands and advertisers – Shopify integrations, enhanced conversions, and image extensions. New search additions – like the Google Deal results page – offer a new way of […]
