AdWords extensions are an opportunity for PPC advertisers to boost conversions, bolster branding, and increase SERP space on Google. There are quite a few AdWords extensions advertisers can utilize to optimize profitability and increase sales:
- Seller Ratings Annotations
- Sitelink Extensions
- Review Extensions
- Call Extensions
- Consumer Ratings Annotations
- Social Annotations
- Previous Visit Extension
- App Extensions
- Location Extensions
While many advertisers leverage review and location extensions, the previous visit extension is touted far less often- despite its overt benefits to paid search advertisers.
Below is an overview of the underused previous visit extension, and how it benefits your online campaigns.
Previous Visit Extensions
The AdWords previous visits extension highlights your store ads to searchers who have already been to your website- with a specific ad callout:
AdWords previous visit extensions populate automatically on Google search below link text in PPC ads (for logged in Google users), without any setup on the part of the advertiser.
AdWords Previous Visits Extension – Highlights previously visited stores to Google searchers within PPC text
The previous visits extension appears when searchers click through to a website from Google search links or text ads
AdWords Previous Visits Extension Benefits
The AdWords previous visits extension leads previous site visitors searching back to your website, reminding them that they’ve been to your store.
Previous Visits Extension Benefits:
- Increased Conversions
- Unique seller callout on search
- Opportunity to stay top of mind and bolster store branding
For online sellers, Adwords previous visit extensions is an opportunity to gain a lifetime customer, and at the very least get a repeat conversion.