The Google Display Network enables retailers to leverage thousands of sites and apps to serve their ads. However, between file size limits and restrictions on file formats, publishing ads on the Google Display Network requires a minimum standard to be met. The infographic below breaks down the requirements for Google Display Ad Dimensions for the ultimate cheat sheet.

Two important reminders:

  • Acceptable file formats – .GIF, .JPG, .JPEG, .PNG, & .SWF
  • File size limits – Half-page ads 200KB, all other ads 50KB



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