Retail Search Weekly Recap
Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce
Every week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. Below are the news stories in Ecommerce, Retail Search, Google, Amazon, and Mobile that you should be aware of.
Retail Search News/ SEO News
Walmart Announced this week it will be investing heavily in ecommerce and digital next year, with a budget between 1.2 and 1.5 billion for ecommerce and digital initiatives.
Related Search News
- CNBC: Will Consumers Come to Economy’s Rescue?
- Bloomberg: Weaker Retail Sales Signal Small Spending Boost
- Moz: More than keywords; 7 Concepts of Advanced On-Page SEO
Mobile Retail Search News
Search Engine Land: Are Bigger iPhones Better for Paid Search?
Because desktop conversions have always outpaced mobile, search marketers are looking to new smart phones with larger screen sizes as a way to increase mobile conversions. Smart phone conversions have increased more than 10% since the start of 2013.
Related Mobile Retail Search News
- Forbes: Giving Mobile Phone Customers a Reason to (Happily) Pay More
- SearchEngineland: Moz Local Ranking Factors 2014 Study
- VentureBeat: Apple Announces iOS 8.1: The Camera Roll Returns & The Masses Get Apple Pay
Digital Marketing News
Stephen Colbert highlighted Google’s knowledge graph on his news program, in a mock argument about height. The bit while entertaining, highlights how Google is increasingly populating search with direct answers in the form of the knowledge graph and result information on search (rather than linking out). This trend can lead to incorrect information, and is highly dependent on where Google is pulling that information from.
Related Digital Marketing News
- Forbes: Amazon.com Needs Stores To Become Profitable
- TechCrunch: Google Shopping Express Expands To Mor eCities, Rebrands As “Google Express”
Mashable: CBS Launches Digital Subscription Service
CBS is moving into new territory offering a digital subscription service to compete with Netflix, Hulu, and the new online only version of HBO Go. For $5.99 per month, users will get access to all episodes of current CBS shows and new episodes will post the day after they air on TV.
Related Ecommerce News
- Distilled: 6 Easy Ways to Improve User Experience Using Analytics Data
- Google AdWords: Online Retailers: The Secret to Seasonal Success in 2014
- KissMetrics: Is Your Google Shopping Listing as Optimized as it Could Be?
Business Insider: The Demographic Trends For Every Social Network
Business Intelligence released a comprehensive user study on social networks this week, highlighting social trends for 2014.
Relates Social News
- Marketing Land: New Feature For Facebook Pages? Listings Of Valuable & Irrelevant Fans
- Digiday: Millenial media-consumption habits explained, in 5 charts
What happened in Retail Search this month?
- This Week in Retail Search News 10/15/2014
- This Week In Retail Search 10/8/2014
- This Week In Retail Search 10/1/2014