Retail Search Recap 7/23/2014
Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce
Digital Marketing News:
Below are the top stories in digital marketing this week.
Following Twitter’s footsteps, Facebook has released a “Buy Now” ad format for select merchants. Facebook allows advertisers to test product ads that feature one click purchase options for consumers. The Buy Now ad format follows Facebook’s integration of Autofill, another new feature which allows Facebook users to store credit card information on their profile.
Below are the top stories in Google related news this week.
Last May, Google released an update to the Panda algorithm and reportedly caused a significant loss in traffic for eBay. Google’s Panda algorithm is responsible for auditing search results for low quality web pages in an effort to improve searches.
Based on Panda’s impact to SEO, during eBay’s Q2 earnings call eBay reported:
- Up to $200 million in lost revenue
- Increased spend on paid search channels
Last week, Google announced bulk uploads and AdWords Editor updates for sellers using Google Shopping. Bulk Uploads are designed to enable sellers to make changes across multiple groups within AdWords. In addition, Google’s AdWords Editor now allows edits to bids and destination URLs for specific products.
Below are the top stories in Amazon news this week.
Last month, the FAA crushed dreams of Amazon Air delivery services with it’s ban on commercial drone use. However, Amazon has officially petitioned the FAA to test the feasibility and safety of it’s eighth and ninth generation drones for package delivery.
Without approval from the FAA, Amazon cannot legally test drone flights outdoors and move forward with research.
Amazon is testing the waters with Kindle Unlimited, an e-book rental service akin to Netflix. Kindle Unlimited costs $9.99 per month and allows users access to over 600,000 books in Amazon’s library. Currently, Kindle Unlimited is offered as a separate service and not a benefit of Amazon Prime subscribers.
Below are the top stories in mobile news this week.
This July, Google Analytics released it’s official app for iOS devices. Google Analytics for iOS features optimized report layouts and controls for mobile devices. The iOS app also scales the user interfac based on screen size to accommodate iPhones and iPads. Google Analytic’s iOS app is relatively full featured although it removes some account configuration and settings options.
Google Analytics for iOS omits the following features for Analytics:
- Users cannot edit goals or filters
- Permissions cannot be changed
- Users cannot be added to accounts
Below are the top stories in Apple news this week.
Amazon Japan’s Marketplace has leaked final specifications for Apple’s iPhone 6 before it’s announcement later this year. According to the leaked information buyers can expect a larger 4.7″ display, higher capacity storage, and an update to iOS. Apple is expected to officially announce the iPhone 6 on September 19th.