Call extensions are a highly effective and relatively standard addition to AdWords text ads. AdWords recently added the ability to upload call extensions for all of your campaigns in bulk – no doubt a very efficient improvement for search advertisers with many campaigns.
For more info on call extensions and how to better reach mobile consumers, check out our newest guide on PPC: 10 AdWords Secrets to Survive the Mobile Tsunami.
Here’s how you can take advantage of the new feature and add numbers to all campaigns in about 10 seconds:
Step 1: Go to ad extensions > View: Call extensions
Step 2: Add a new extension to all campaigns > Save
Step 3: Search for phone numbers > Add all relevant phone numbers