Retail Search Recap 8/20/2014
Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce
Google News:
Below are the top stories in Google related news this week.
Inside AdWords: Close Variant Matching For All Exact And Phrase Keywords
Starting this September, AdWords will enforce close variant matching for all exact and phrase keywords. Google reported advertisers using close variant matching are receiving an average of 7% more exact and phrase match clicks with comparable click through and conversion rates.
Related Stories:
- Google Commerce: New Shopping Campaigns Upgrade Tool
- Search Engine Watch: Google Launches Publisher Center To Improve News Discovery
Amazon News:
Below are the top stories in Amazon related news this week.
TechCrunch: Amazon Launches Local Register, A Square Competitor
Amazon launched Local Register, a mobile payment solution akin to Square and Paypal Here. Local Register is being introduced with temporarily reduced fees of 1.75% per swiped transaction until January of next year.
Related Stories:
- Feed Visor: Amazon-Google War Is Escalating
- Forbes: Will Amazon Be Using Merchants Who Use Amazon Local Register?
Retail News:
Below are the top stories in retail related news this week.
Search Engine Watch: Retailers Outspend Luxury Brands on Luxury Keywords
AdGooroo’s latest study found five of the top personal luxury brands spent nearly $22 million on paid search in Google AdWords during 2013. Despite the luxury brands high budgets for ad spend, AdGooroo discovered the top luxury retailers outspent the luxury brands on paid search in 4 major product categories in 2013.
Related Stories:
Digital Marketing News:
Below are the top stories in digital marketing related news this week.
Internet Retailer: Major Advertisers Spend More on PLAs Than Text Ads
AdGooroo’s new study reported the top 20 advertisers spend an average of 63% of ad spend budget on Google Product Listing Ads. According to AdGooroo, the top 20 advertisers using PLAs see a higher average click through rate of 5.96% while text ads saw an average click through rate of 4.91%.
Related Stories:
- Search Engine Land: What Is Black Hat Social Media & Does It Affect SEO?
- Search Engine Watch: RetailMeNot Crushed By Panda In Q2
