Retail Search Recap 8/20/2014

Retail search news

Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce

 


Google News:

Below are the top stories in Google related news this week.

Inside AdWords: Close Variant Matching For All Exact And Phrase Keywords

Starting this September, AdWords will enforce close variant matching for all exact and phrase keywords. Google reported advertisers using close variant matching are receiving an average of 7% more exact and phrase match clicks with comparable click through and conversion rates.

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Amazon News:

Below are the top stories in Amazon related news this week.

TechCrunch: Amazon Launches Local Register, A Square Competitor

Amazon launched Local Register, a mobile payment solution akin to Square and Paypal Here. Local Register is being introduced with temporarily reduced fees of 1.75% per swiped transaction until January of next year.

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Retail News:

Below are the top stories in retail related news this week.

Search Engine Watch: Retailers Outspend Luxury Brands on Luxury Keywords

AdGooroo’s latest study found five of the top personal luxury brands spent nearly $22 million on paid search in Google AdWords during 2013.  Despite the luxury brands high budgets for ad spend, AdGooroo discovered the top luxury retailers outspent the luxury brands on paid search in 4 major product categories in 2013.

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Digital Marketing News:

Below are the top stories in digital marketing related news this week.

Internet Retailer: Major Advertisers Spend More on PLAs Than Text Ads

AdGooroo’s new study reported the top 20 advertisers spend an average of 63% of ad spend budget on Google Product Listing Ads. According to AdGooroo, the top 20 advertisers using PLAs see a higher average click through rate of 5.96% while text ads saw an average click through rate of 4.91%.

Related Stories:

 


Stay tuned for next week’s report on retail search!

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