Retail Search Recap 9/10/2014
Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce
Below are the top stories in Google related news this week.
TechCrunch: Google’s Ground Truth Initiative For Maps Now Covers 50 Countries
In 2008, Google Maps created Ground Truth, a project aimed to expand Google Maps coverage to more countries and improve existing maps. With the help of local volunteers, Google Maps now covers 50 countries including Taiwan, Malaysia and Poland.
- Inside AdWords: Making It Easier To Build Engaging Mobile Ads For The Google Display Network
- Word Stream: Google Gives AdWords MCC Users Consolidated Billing
Below are the top stories in mobile related news this week.
Internet Retailer: Apple Poised To Supercharge Mobile Payments
Apple is set to break the mold for mobile payments with the new iPhone announcement next week. It is rumored Apple has partnered with three major credit card companies to support their mobile payment solution. Additionally, Apple expected to include bio-metric and NFC technologies in the next generation iPhone.
- Tech Crunch: AVG To Buy Mobile Security Company Location Labs
- Search Engine Watch: 2013 Mobile Ad Revenue Hits $19.3B, Including Gains In Search
Below are the top stories in retail related news this week.
Internet Retailer: eBay Executive Joins RetailMeNot
RetailMeNot has hired former eBay executive Micheal Jones to lead relationship development efforts with big retailers and brands. Jones will also lead RetailMeNot’s drive to connect online shoppers with brick and motor stores and online retailers.
Digital Marketing News:
Below are the top stories in digital marketing related news this week.
Search Engine Watch: HTTPS Doesn’t Boost Rankings
Last month, Google reported HTTPS protocol will be incorporated as a light ranking-signal in their search algorithm. Google admits that it will affect less than 1% of search queries. Search Metric’s new study supports Google’s claim and currently shows HTTPS has very little, if any, impact on ranking.
- The Moz Blog: Are Hashtags Dead? Twitter Growth Factors
- Search Engine Watch: The Power Of Daily Habits In Successful Content Marketing