Retail Search Recap 9/17/2014

Retail search news

Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce

 


Retail News

Wall Street Journal: Target Narrows The Bull’s Eye, With Emphasis On Signature Products

Target’s new CEO is shifting the retailer’s focus to specific in-store departments, such as baby products, children’s clothing and fashion to fight back against online retailers such as Amazon. Rather than compete with online retailers limitless product selection, Target aims to specialize the in store experience for these top categories.

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Mobile News

TechCrunch: Mobile Payments Are Finally a Reality Thanks to Apple

Apple is working with a network of partners to bring mobile payments, a technology that has existed for years, to the masses. Following the success of iTunes changing how we buy music, Apple is trying to revolutionize the way consumers pay at the register.

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Digital Marketing News

Search Engine Watch: Bing Ads Launches Campaign Planner Feature

Last week, Bing announced it’s new campaign planner feature, which is designed to simplfy and enhance campaign refinements. The campaign planer can be used to research traffic trends, industry benchmarks and competitor performance as well as keyword suggestions.

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Ecommerce News

Seeking Alpha: Could Alibaba IPO Suck the Life from Amazon?

Alibaba’s blockbuster IPO is coming very soon, online rival Amazon may take a hit from the growing name recognition and growth of its Chinese based counterpart. With $21.8 billion in its initial offering, Alibaba’s IPO has a potential to impact several large US stocks.

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