Have you ever been looking through your social media feed, and seen a scroll-stopping product you’d like to purchase? Did you find yourself wishing you could buy it right then and there? With social commerce activations in place, now, you can. Brands have taken notice of this growing opportunity to reach consumers where they are, […]
TikTok Collection Ads facilitate consumers’ seamless discovery and browsing experience. These ads allow users to browse products in a full-mobile screen format and enable businesses to showcase their products during the in-feed video, outperforming many other ad formats. Collection ads effortlessly entice target customers, immediately engaging them in natural, genuine interaction with your products. Some of […]
![Is Instagram Giving Everyone a Chance to Be an Influencer? [Expanding Product Tagging in Feed]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNSUyRnlvdW5nX3Blb3BsZV9zbWlsaW5nX2F0X3RoZWlyX3Bob25lcy0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Instagram recently announced that effective April 18, 2022, all U.S. Instagram users with public accounts have the option to include product tags in their Feed posts (Stories are in the works). A feature previously only available to brands and creators, Instagram is giving all users freedom to “inspire those closest to them” in just a […]
If you’ve noticed an increasing number of brands embracing the world of social commerce, you’re not alone. Gone are the days of having to actually go to a brand’s website to purchase a product. Now, with social commerce activations in place, consumers can seamlessly browse and buy products within social media platforms. There’s no denying […]
Live shopping events—also commonly referred to as livestream shopping—offer brands and sellers an opportunity to bring a real-time shopping experience directly to potential buyers. Brand representatives—often influencers—showcase the product or products live, giving viewers the opportunity to interact through a chat feature to ask questions, and make a purchase during the event. Live shopping unto […]
![Social Performance Marketing, As We Once Knew It, is Dead [An Open Letter]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDY4IDY3NSIgd2lkdGg9IjEwNjgiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNSUyRlNjcmVlbnNob3QtNDQtMTA2OHg2NzUucG5nIiBkYXRhLXc9IjEwNjgiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
*This is a guest post by Avi Ben-Zvi, VP of Paid Social at Tinuiti It’s one of the most known philosophical, anthropological, biological concepts in our world: “survival of the fittest.” Over the past few decades, the business world has reappropriated the term for its own benefit, and funny enough, I find myself doing that […]
