Category: Paid Social

Social Commerce Guide: Definition, Best Practices & Examples

Social Commerce Guide: Definition, Best Practices & Examples

Have you ever been looking through your social media feed, and seen a scroll-stopping product you’d like to purchase? Did you find yourself wishing you could buy it right then and there? With social commerce activations in place, now, you can. Brands have taken notice of this growing opportunity to reach consumers where they are, […]

What Are TikTok Collection Ads?

What Are TikTok Collection Ads?

TikTok Collection Ads facilitate consumers’ seamless discovery and browsing experience. These ads allow users to browse products in a full-mobile screen format and enable businesses to showcase their products during the in-feed video, outperforming many other ad formats.  Collection ads effortlessly entice target customers, immediately engaging them in natural, genuine interaction with your products. Some of […]

Everything You Need To Know About Social Media Product Feeds

Everything You Need To Know About Social Media Product Feeds

If you’ve noticed an increasing number of brands embracing the world of social commerce, you’re not alone. Gone are the days of having to actually go to a brand’s website to purchase a product. Now, with social commerce activations in place, consumers can seamlessly browse and buy products within social media platforms. There’s no denying […]

Tips for Making the Most of Live Shopping Events

Tips for Making the Most of Live Shopping Events

Live shopping events—also commonly referred to as livestream shopping—offer brands and sellers an opportunity to bring a real-time shopping experience directly to potential buyers. Brand representatives—often influencers—showcase the product or products live, giving viewers the opportunity to interact through a chat feature to ask questions, and make a purchase during the event. Live shopping unto […]