Retail’s Biggest Event Returned to Las Vegas [Shoptalk 2022 Recap + Tinuiti Hot Takes]
After years of Zoom meetings, virtual happy hours, and online events, this year’s Shoptalk gathered more than 10,000 retail changemakers LIVE in Las Vegas. The event was held from March 27-30, 2022 at Mandalay Bay for the industry’s biggest reunion yet. Shoptalk 2022 was bigger and better than ever and attendees heard from some of the heaviest hitters in retail including the CEOs of Uber, Instacart, Sam’s Club, as well as top executives from Amazon, PepsiCo, Inc, ULTA Beauty, Apple, SKIMS, Google, L’Oreal, J.Crew, and more.
The four-day event hosted 250+ speakers, 600 sponsors, 20 parties, and 80 sessions. These thought-provoking sessions covered everything from emerging tech and trends to the ever-evolving landscape of the retail industry. This year’s meet-up also featured Shoptalk Original Content, “which included 100% independent research, data, frameworks, benchmarking studies and visual guides developed in-house by the Shoptalk team (Source).”
Additionally, the event hosted nearly 500 sponsors and exhibitors, and Tinuiti was proud to be on the ground at Shoptalk 2022 to take 20+ meetings with innovative brands in the retail space as well as to partner with Iterable for a co-hosted event. The event, titled, “Art Meets Retail: An Immersive Experience” was held at Omega Mart where attendees experienced jaw-dropping work from international and local artists as well as an interactive scavenger hunt.
“At our Art Meets Retail event, we had the exciting opportunity to immerse ourselves in an interactive art installation which also happened to be a supermarket. It was a really rewarding experience to take a quick step back from the work that needed to be done at Shoptalk to be reinspired by the retail industry in a fresh and fun way.”
– Abby Siciliano, Director of Business Development (CRM and Email) at Tinuiti
While Shoptalk was full of engaging networking events, epic parties (including a Whiteout Beach Party headlined by the legendary Flo Rida), and vast entertainment – the Tinuiti team left making invaluable connections and came back with a clear understanding of where the retail industry stands and what top brands are focusing on when it comes to their retail marketing efforts in the coming year(s).
Let’s hear a few of our team members’ hot takes from Shoptalk 2022.
2022 Shoptalk Key Takeaways
Differentiation is Key
“Marketplace differentiation is moving from a trend to a requirement. Many conversations during Shoptalk centered on retail media expansion as a core component of 2022-2023 business plans.”
– Meghan Andrade, Director of Business Development (Amazon and Retail Media) at Tinuiti
“Differentiation was definitely a hot topic at this year’s event. Many marketers devote large budgets to Facebook, but with privacy concerns top of mind, it’s critical for brands to not put all of their eggs in one basket. By taking advantage of an omnichannel approach, brands will have the power to reach an even wider audience moving forward.”
– Abby Siciliano, Director of Business Development (CRM and Email) at Tinuiti
Brands are Bringing it Back to the Basics
“Both Amazon operations and creative were surprising hot topics that were brought up just as much as advertising. Big brands are returning to the basics as they look to be more profitable with the same advertising dollars.”
– Meghan Andrade, Director of Business Development (Amazon and Retail Media) at Tinuiti
Unified Measurement Tools are Critical
“Requirement and need for holistic tech tools were at the forefront of many marketer’s minds – and rightfully so. The industry is realizing how important it is to have access to reporting across the entire business instead of settling for segmented data due to various data sources and attribution models that come with a diversified media mix.”
– Meghan Andrade, Director of Business Development (Amazon and Retail Media) at Tinuiti
Interested in Leveraging Retail Media?
The retail media landscape is ever-expanding and it can be hard to keep up. Luckily, at Tinuiti, we have a team of experts dedicated to all things retail media. Whether you’re looking to diversify across marketplaces or build your strategy from the ground up, we can help. To learn more, contact us today or for more information, check out our services page.
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