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Announcing the 2015 Google Shopping Virtual Summit
By Tinuiti Team
New Findings & Advanced Strategies for Retail
As a high-volume, bottom-of-the-funnel product advertisingchannel and rapid customer-acquisition tool, GoogleShopping is a program that merits a well-thought-out and sophisticated approach.
Yet despite being top-tier Retail Search channel, there are no high-visibility events dedicated to high-level strategies around Google Shopping.
From May 12th–14th, CPC Strategy will be hostinga free 3-day Virtual Summit devoted entirely to GoogleShopping, shedding light on some of the innovative strategies retail advertisers and agencies are using to get the most out of the program.
You only need to register for the event once to be able to attend all 3 sessions.
Here’s the agenda for the Summit:
Day 1: Innovative Strategies to Thrive in a Competitive GoogleShopping Landscape
The first session, led by CPC Strategies CEO Rick Backus and Director of Account Management Jeff Coleman will discuss:
The Need for a New Approach to Google Shopping
Building a Foundation with Data Quality Analysis & Optimization
Implementing Automation for Shopping Campaigns
Advanced Ad Group & Campaign Structuring Best Practices
Leveraging RLSA for Shopping
Negative Keyword Sculpting for Shopping
Day 2: Creating a Scalable and Complementary Approach to Text Ads, Shopping Campaigns, & More
The second session, led by CPC Strategies CEO Rick Backus and Kenshoo’s Sr. Product Marketing Manager Emily Helander will discuss:
Analyzing Recent Shifts in the Retail Search Landscape
Planning Budget Allocation for Text, Display, and Shopping Campaigns
How Text Ad Data Can Inform Google Shopping Management
How Google Shopping Performance Data Can Inform Text Ad Management
Recommendations to Scale & Expand Your Shopping Strategy
Day 3: Using Your Competitors’ Data to Drive Performance on GoogleShopping
The last session, led by CPC Strategies CEO Rick Backus and SEMrush Marketing Director Michael Stricker will discuss:
Building the Account Architecture from Scratch Through Competitive Analysis
Mining for Top-converting Search Terms to Integrate into the Product Data Feed
Identifying Keywords that Surface Your Competitors’ Top Shopping Ads and What Do With Them
How Price Plays a Role on Shopping and How to Leverage Competitive Pricing Data