Announcing the 2015 Google Shopping Virtual Summit

By Tinuiti Team

New Findings & Advanced Strategies for Retail

As a high-volume, bottom-of-the-funnel product advertising channel and rapid customer-acquisition tool, Google Shopping is a program that merits a well-thought-out and sophisticated approach.

Yet despite being top-tier Retail Search channel, there are no high-visibility events dedicated to high-level strategies around Google Shopping.

From May 12th14th, CPC Strategy will be hosting a free 3-day Virtual Summit devoted entirely to Google Shopping, shedding light on some of the innovative strategies retail advertisers and agencies are using to get the most out of the program.

You only need to register for the event once to be able to attend all 3 sessions.

Here’s the agenda for the Summit:

Day 1: Innovative Strategies to Thrive in a Competitive Google Shopping Landscape

The first session, led by CPC Strategies CEO Rick Backus and Director of Account Management Jeff Coleman will discuss:


Day 2: Creating a Scalable and Complementary Approach to Text Ads, Shopping Campaigns, & More

The second session, led by CPC Strategies CEO Rick Backus and Kenshoo’s Sr. Product Marketing Manager Emily Helander will discuss:emily-helander-kenshoo


Day 3: Using Your Competitors’ Data to Drive Performance on Google Shopping

The last session, led by CPC Strategies CEO Rick Backus and SEMrush Marketing Director Michael Stricker will discuss:sem-rush-michael-stricker



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