The State of Google Shopping [Study]

By Tinuiti Team

Marin Software, a leading search marketing software platform, recently released their State of Google Shopping report, this time titled, “The Dramatic Rise of PLAs  and Mobile Shopping.”

Their study maintains Google Product Listing Ads are (to say the least) on the rise and are a significantly growing focus of many major retail search marketers.


Some interesting findings from their study:

Marin ends their study with 2 major predictions:

The glorious growth of Google Shopping is undeniable, but how can retailers best take advantage of it?

CPC has your back. Check out our awesome PLA resources at your disposal:

Google Dynamic Remarketing: Webinar & Guide

New Google Shopping Campaigns: Webinar & Guide

How Product Level Ad Groups Can Kill Your PLA Campaign

The Product Listing Ads Guide

The Product Listing Ads Guide 2.0 (PDF available)


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