Three Foolproof Ways to Optimize Your Comparison Shopping Campaigns for the Holidays

By Tinuiti Team

  1. Adjust your CPC rates to account for the Holiday CPC rate increases. Check out our free CSE book to improve your bidding strategies and maximize product conversions.
  2. If you sell similar items, add the keywords found here to your Bing Shopping data feeds, or here for your data feeds.
  3. If you use an analytics platform like Omniture Site Catalyst or Google Analytics, what keywords are shoppers using to find your products? Put the most relevant keywords into your titles and descriptions. Be careful, there’s a fine line between adding relevant keywords and increasing qualified traffic vs. adding broad keywords and increasing unqualified traffic. The more specific you can get with your titles and descriptions the better.

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