Optimizing Retail Landing Pages For Conversational Search
Landing Page Optimization For Retailers
Sending traffic to product reviews & recommendation search queries
Last quarter, Google reported a 20 percent increase in conversational search terms for “reviews”, “best” and “top rated” products.
“Now that Google is telling us this type of search volume is increasing and in general across the web people are using this conversational behavior, it’s important to optimize your landing pages,” Lewis Brannon, Paid Search Manager at CPC Strategy said.
In the video above, Brannon will explain why advertisers and retailers should leverage this specific type of search traffic to increase conversions.
He also shows an example of what a strong landing page based on “best sellers” & “reviews” should look like and highlights key elements including “call to action” to help boost conversion rates.
For more information on landing page optimization check out the video above or email [email protected]
[bctt tweet=”Optimizing Retail Landing Pages For Conversational Search”]
Additional Google Shopping Video Resources:
- How to Use Google Shopping: Category Reports
- How to Use Google Shopping: Campaign Reports to Drive Text Ad Strategy
- How to Use Google Shopping: Product ID Reports
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