This is the 5th post from our Google Analytics Series featuring the new 35-page Google Analytics Guide for Ecommerce Merchants!

Click here to get your free copy!

This ebook is the first-ever ebook on Google Analytics created specifically for ecommerce merchants.

Part 1 | 2 | 3 | 4

The Content Report

The Content Report contains information regarding your website’s content and function. Here, you will be able to view which pages are being seen the most, the most common landing pages and exit pages, your site speed, and how visitors are engaging your site search function.

Content >Site Content > All Pages

You can find the All Pages report in the drop down menu of the under Site Content section. This report ranks your website’s pages by the number of pageviews. You can evaluate how engaging your content on each of your pages is by analyzing their metrics:

• Pageviews
• Unique Pageviews
• Average Time on Page
• Entrances
• Bounce Rate
• Percent Exit
• Page Value

Content > Sources > Site Speed

Clicking on the Site Speed report brings you to another Overview page. It shows statistics regarding your webserver’s response time. This report shows Average Page Load Time and other statistics. Below those statistics, you’ll a box on the left and the right. You can view the Average Page Load Time by browser, country/territory, and page by clicking on the sections in the box on the left.

You can use this information to assess the effectiveness of your servers. Having a long Average Page Load Time may frustrate potential customers and cause them to leave your site. There’s often a positive correlation between site speed and bounce rate. The more one goes up, the more the other will follow.You can learn more about the Content Site Speed Report and how to interpret it here.

Content > Sources > Site Search

The Site Search Report will show how visitors use your site search function. The Overview page will show you what percentage of visits utilized the search function along with other statistics. Below the list of statistics, you’ll see two boxes. Choosing a category in the left box will change the information on the right. Here, you can view which search terms visitors are using and which page they started they’re search on.

This data can be very helpful in identifying where your content is weak and/or thin. Are people coming to your site via certain landing pages, not finding what they want, and then performing a site search?

Analyzing those search terms can give you insight into larger themes or content ideas that you may want to pursue. If people are performing a lot of site searches, that might mean that:

a) That content isn’t easily findable on your site (navigational links, etc)
b) That content doesn’t exist at all
c) You’re landing users on the wrong landing page entirely
d) Or a landing page that has insufficient information on it and can be “bulked up” or improved upon.

You can read more about the Site Search function here.

This is the 5th post from our Google Analytics Series featuring the new 35-page Google Analytics Guide for Ecommerce Merchants!

Click here to get your free copy!

This ebook is the first-ever ebook on Google Analytics created specifically for ecommerce merchants.
Go Back to Sneak Peek Part 1 | 2 | 3 | 4

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