A WISE Approach to Google Automated Bidding
AI and machine learning are becoming an integral part of advertisers’ bidding strategies. But applying automation to your brand’s campaign and strategies is by no means a quick fix. It adds a layer…
Category: Shopping & Feed
Experts Share Google Ad Predictions for 2021
2020 was an unpredictable year for Google advertisers due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a “new reality”.
The global impact of Coronavirus (and …
What Are Google Discovery Ads?
Are you trying to grow the top of your funnel, but are having problems with the quality of traffic you receive?
This is only to be expected because advertising outside of search means you’re going to have a harder …
10 Best Product Information Management (PIM) Software Solutions to Unify Your Data
As your business scales and your product catalog grows, leveraging the right Product Information Management (PIM) software can be critical for saving time and avoiding product micromanagement.
We live in an…
Buy on Google Shopping Listings Are Now Free
Google announced a major update to the Shopping Actions marketplace program they’re now calling Buy on Google.
Google will waive the 5-15% commission fees for merchants selling products through Buy on Google…
2020 Merchant Center Product Feed Updates: What You Should Know
Google recently announced some exciting enhancements and requirements for Shopping product feeds submitted through the Google Merchant Center.
The new updates come as a time when Google’s product feed…