Are you trying to grow the top of your funnel, but having problems with the quality of traffic you receive? Advertising outside of search typically means you’re going to have a harder time connecting to someone with strong buyer intent, even if you use the Google Display Network. Enter Google Discovery Ads—mobile-friendly ad units designed […]
Reports show that shopper’s use of Buy Online, Pick Up In Store (BOPIS)—also commonly known as Click-and-Collect—is only continuing to grow after a major pandemic boost in adoption. Consumers enjoy the efficiency and convenience of placing an order online, and picking it up already-bagged at their nearby store, making local availability one of the biggest […]
As we close the proverbial door on 2022, it is clear one thing that hasn’t changed—and will not change—is the persistence of change itself. Just two short years ago, many of us optimistically believed that “things would slowly return to normal” once vaccines were widely available. And, in some ways, they have. But we’ve also […]
2021 saw no shortage of updates for Google Advertisers. In this post, we’ll outline some of the most important Google Ads and operational updates that Google rolled out in 2021 – so you can stay on top of the competition in 2022. 1. Sunsetting of Expanded Text Ads Starting June 30, 2022, responsive […]
Launched in December 2002, Google Shopping is fast approaching its 19th birthday. The service underwent some name changes over the years—Google Product Search, Google Products, and my personal favorite, Froogle—as well as more than a few updates to the service itself, of course. Of those updates, perhaps the most impactful and noticeable is that Google […]
![Google Smart Shopping Campaigns: Performance, Pros & Cons, and When to Use [2021 Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNCUyRjUtMjAtZmVhdHVyZWQucG5nIiBkYXRhLXc9IjEwMDAiIGRhdGEtaD0iNDkwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
Smart Shopping campaigns debuted in May 2018, with an overarching goal of simplifying the process of advertising products on the Google Ads platform through ads that operate using automated bidding and dynamic ad placement. Smart Shopping campaigns include product shopping ads, local inventory ads, and display ads (including remarketing ads and Similar Audiences). Advertisers are […]
