Become.com has just launched a new Black Friday portal to point savvy bargain hunters in the direction of the hottest product deals this shopping season. Unlike some of the Black Friday/Cyber Monday highlight sites we’ve seen in the past from the CSEs, Become.com will list deals from both online and offline retailers. Here’s a snippet from the consumer facing launch site:
Welcome to Black Friday @ Become.com! You’re now one of the lucky shoppers to have that special edge on great deals in the upcoming holiday season. On November 27th 2009, stores all over the country will open early to offer extraordinary door buster savings to early rising shoppers. If you’re one of those shoppers that enjoys the 4 A.M wake up call and the thrill of large crowds then you’ll enjoy our up to date information on all major stores and their 2009 Black Friday offerings. If, however, you require a bit more sleep after a festive Thanksgiving then you’ll appreciate our extensive online listings that enable you to skip the stores and still get incredible savings.
Both Black Friday and Cyber Monday have become increasingly important for retailers looking for an early signal on how retail sales will trend for the rest of the holiday season. The New York Times reported last year that “spending on Cyber Monday was $846 million, up 15 percent from a year ago. For the four-day period from Black Friday through Cyber Monday spending jumped 13 percent” for online retailers compared to the year before.
In the spirit of season it also looks like clicks from Become.com’s Black Friday portal will be free for merchants. Interested merchants can take advantage of the offer by contacting Become.com directly at MerchantHelp@become.com