Google Customer Match Allows Retailers to Target Consumer Emails

Introducing Google Customer Match For the first time ever, advertisers can target ads against customer-owned data through Google AdWords new feature –¬†Customer Match. Customer Match allows advertisers to upload their customer and promotional email address lists into AdWords. ¬†From these email lists, retailers can build campaigns and ads specifically designed to reach their audience. According … Continue reading Google Customer Match Allows Retailers to Target Consumer Emails