The 2013 Black Friday & Cyber Monday Google Shopping Report

We just released our first annual Black Friday & Cyber Monday Google Shopping Report, and our study yielded some interesting results.

In a nutshell, we randomly sampled a portion of our clients and looked at their overall store and Google Shopping performance over Thanksgiving weekend (11/28 – 12/2). What we found is that, on average:

  • Google Shopping accounted for 20.19% of overall store traffic
  • Google Shopping accounted for 18.75% of overall store revenue

Translation: Product Listing Ads are a significant traffic and revenue driver during peak shopping periods.

And it’s growing up fast.

Looking at the YOY performance numbers (compared with last Thanksgiving weekend, 11/22 – 11/26/12), Google Shopping was on average:

  • Up 143.50% in traffic driven
  • Up 238.22% in revenue generated

For both shoppers and retailers, Google Shopping is poised for some big things in 2014. Our study reaffirmed that Google Product Listing Ads will continue to be a huge contributor to overall store performance, especially during the traffic-heavy Q4 shopping season. Check out more insights on Google Shopping over Thanksgiving Weekend, including an analysis on Mobile Device and OS, in our report below.

Click Below to Read The Full 2013 Black Friday & Cyber Monday Google Shopping Report here (no opt-in necessary!).

Get the latest digital marketing insights and trends delivered straight to your inbox.

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.

Shares
Share This