Google Automated Testing in Shopping Tab
Retailers may have noticed Google’s latest testing within the Shopping Tab. In reference to the below example, Google is not using Promotional text created by an advertiser – rather they are dynamically inserting what appears in the Detail section of the comparison page.
If this type of testing becomes a mainstay – it could directly impact click-through-rate.
In the example below all the listings have Promotional copy that matches the Details section from the shopping tab.
Example 1: Google Automated PLA
Additional Google Testing Resources:
Google Testing Price Range Ads in Search
5 Google Search Result Tests You Didn’t Notice
Google Tests 16 Product Listing Ads on SERP: What Online Merchants Should Do